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All (4)

All (4) ((4 results))

  • 33-22-0002
    Description:

    This webinar will provide you with an overview of different Statistics Canada data sets you can access when conducting your market research. It will help you find information on the following 3 topics: getting to know your target market (demographic and household spending data, etc.), understanding your industry (industry classification, financial indicators, etc.) and finding trade data (import/export data, retail/wholesale trade, e-commerce, etc.).

    Release date: 2020-10-20

  • Table: 63-224-X
    Description:

    The handbook is designed to be a comprehensive source of socio-economic statistics for all those who study the Canadian consumer market - market researchers, strategists, product planners and sales leaders. The broad range of data is equally relevant to consumer and to business-to-business marketing. The data present profiles of key industries, including the small business sector, as well as of consumers in all the provinces and the 45 major cities across Canada. International trade data, households, families and selected economic indicators, to name a few, provide useful information for businesses seeking to expand or develop new product lines. As well as including data from the 2001 Census and a wide range of other surveys, the 2006 edition also incorporates a number of features designed to make it more user-friendly. Features include a user's guide, annotated charts to reveal salient trends, data sources, and references to CANSIM.

    Release date: 2008-04-08

  • Articles and reports: 12-001-X198000254937
    Description:

    This paper discusses some of the changes in market research we should expect in the next decade. Currently, studies are issue oriented: they provide answers to specific questions or marketing issues. The next decade will see research projects with a broader scope: to understand how markets work and why consumers behave as they do. Measurements will be more complex, and multivariate analysis techniques will be used extensively to identify the subtle relationships within the data. Marketing models will be the conceptual framework for these more complex studies. Market analysis identifying consumer responsiveness segments provides a case example of what might be expected from model-based market research studies.

    Release date: 1980-12-15

  • Articles and reports: 12-001-X198000254939
    Description:

    This document describes the process of commissioning market research at Imperial Oil Limited. It outlines the management processes that precede commissioning and defines the expectations of a typical buyer of research work. It also examines the need to have a satisfactory business relationship between the buyer and the seller, and it provides a list of the attributes most often considered by a company seeking a supplier for a particular research project.

    Release date: 1980-12-15
Data (1)

Data (1) ((1 result))

  • Table: 63-224-X
    Description:

    The handbook is designed to be a comprehensive source of socio-economic statistics for all those who study the Canadian consumer market - market researchers, strategists, product planners and sales leaders. The broad range of data is equally relevant to consumer and to business-to-business marketing. The data present profiles of key industries, including the small business sector, as well as of consumers in all the provinces and the 45 major cities across Canada. International trade data, households, families and selected economic indicators, to name a few, provide useful information for businesses seeking to expand or develop new product lines. As well as including data from the 2001 Census and a wide range of other surveys, the 2006 edition also incorporates a number of features designed to make it more user-friendly. Features include a user's guide, annotated charts to reveal salient trends, data sources, and references to CANSIM.

    Release date: 2008-04-08
Analysis (2)

Analysis (2) ((2 results))

  • Articles and reports: 12-001-X198000254937
    Description:

    This paper discusses some of the changes in market research we should expect in the next decade. Currently, studies are issue oriented: they provide answers to specific questions or marketing issues. The next decade will see research projects with a broader scope: to understand how markets work and why consumers behave as they do. Measurements will be more complex, and multivariate analysis techniques will be used extensively to identify the subtle relationships within the data. Marketing models will be the conceptual framework for these more complex studies. Market analysis identifying consumer responsiveness segments provides a case example of what might be expected from model-based market research studies.

    Release date: 1980-12-15

  • Articles and reports: 12-001-X198000254939
    Description:

    This document describes the process of commissioning market research at Imperial Oil Limited. It outlines the management processes that precede commissioning and defines the expectations of a typical buyer of research work. It also examines the need to have a satisfactory business relationship between the buyer and the seller, and it provides a list of the attributes most often considered by a company seeking a supplier for a particular research project.

    Release date: 1980-12-15
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