The changing family and the evolution of the Canadian family travel market, 1980-1998 - ARCHIVED

In this article, we describe, first the changes that have occurred in the family structure. An overview of the demographic changes that have marked the period from 1980 to 1998, will shed some light on the factors that seem to influence the travel market at the start of the millenium. We then paint a picture of travel by Canadian families in 1998 compared to that of adults travelling alone. In this latter section, we present some of the strategies the tourst industry uses to adapt to these new markets.