Information and Communication Technologies in Rural Canada

Information and communication technologies (ICTs) represent both a "problem" and an "opportunity" for rural Canadians. On the one hand, rural employment levels are diminished as more services are supplied to rural Canadians by ICTs - the ubiquitous ATMs (automatic teller machines) are one example. On the other hand, ICTs, and particularly the Internet, provide easier access for rural Canadians to target urban markets and provide urban consumers with easier access to rural goods and services.