Christmas: Consumers' Season - ARCHIVED

Articles and reports: 11-621-M2003007


Consumers buy more in December than in any other month of the year. Consumers rush to get gifts for the Christmas season while retailers rely on this period to register a high proportion of their yearly sales. The most popular stores at Christmas time are jewellery, music, toy, book, clothing, and general merchandise stores. This article examines monthly and quarterly retail sales to show the importance of Christmas for consumers and retailers.

Issue Number: 2003007
Author(s): Lin, Jane

Main Product: Analysis in Brief

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PDFDecember 11, 2003