New motor vehicle sales, January 2026

Released: 2026-03-16

New motor vehicle sales, January 2026

In January, 114,415 new motor vehicles were sold in Canada, a decrease of 5.6% from January 2025. In dollar terms, sales decreased 6.1% in January 2026 compared with one year earlier. Over the same period, sales of new passenger cars fell by 18.2%, while sales of new trucks saw a smaller decline of 3.9%.

There were 8,826 new zero-emission vehicles (ZEVs) sold in January, a decrease of 39.3% from one year earlier. New ZEVs comprised 7.7% of total new motor vehicles sold, compared with 12.0% in January 2025.

New motor vehicle sales, 2025

New motor vehicle sales increase in 2025

In 2025, 1,958,582 new motor vehicles were sold in Canada, representing an increase of 2.1% compared with 2024. Sales in dollar terms rose by roughly 1.0% from 2024 levels, an increase of approximately $1.1 billion.

Sales of most vehicle types increase, except for passenger vehicles and medium and heavy trucks

Sales of new passenger cars continued to decline in 2025, falling by 5.2% (-12,927 units) relative to 2024. Consumers continued to shift toward light trucks, with unit sales rising 3.7% in 2025 compared with the previous year. Bus sales also increased, up 24.5% from 2024 levels.

One of the most notable developments in 2025 was the substantial decline in medium and heavy truck sales. A total of 30,813 units were sold, a decrease of 23.1% from 2024. This marks the lowest level of medium and heavy truck sales observed since 2010.

Zero-emission vehicle sales

In 2025, 169,972 ZEVs were sold in Canada, a decline of 35.7% from 2024. This sharp decrease was likely influenced by changes to federal and provincial ZEV incentive programs. In particular, the suspension of the federal Incentives for Zero-Emission Vehicles program in January 2025, along with the reduction of rebates offered under Quebec's Roulez Vert program, likely contributed to lower ZEV demand in 2025.

In 2025, new ZEVs accounted for approximately 8.7% of all new motor vehicles sold in Canada. Again, this represents a significant decline from 2024, in which ZEVs accounted for 13.8% of new motor vehicle sales.

Contact information

For more information, or to enquire about the concepts, methods or data quality of this release, contact us (toll-free 1-800-263-1136; 514-283-8300; infostats@statcan.gc.ca) or Media Relations (statcan.mediahotline-ligneinfomedias.statcan@statcan.gc.ca).