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National tourism indicators, second quarter 2013

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Released: 2013-09-27

Tourism spending in Canada increased 0.3% in the second quarter, after edging down in the first quarter. Spending by Canadians at home and by international visitors in Canada were both higher.

Tourism demand has slowed recently. From the third quarter of 2009 to the fourth quarter of 2011, tourism spending increased an average of 0.9% per quarter. Since then, it has grown 0.2% on a quarterly basis.

Chart 1  Chart 1: Tourism spending in Canada increases - Description and data table
Tourism spending in Canada increases

Chart 1: Tourism spending in Canada increases - Description and data table

Increase in tourism spending by Canadians at home

Tourism spending by Canadians at home rose 0.3% in the second quarter, following a 0.2% decline in the previous quarter.

Spending on most tourism goods and services increased, including food and beverage services (+1.4%), vehicle fuel (+1.0%) and pre-trip expenditures (+1.6%). Spending on non-tourism goods and services, such as clothing and alcohol bought in stores, was also higher. However, air transportation and accommodation were both lower.

Chart 2  Chart 2: Increase in tourism spending by Canadians at home - Description and data table
Increase in tourism spending by Canadians at home

Chart 2: Increase in tourism spending by Canadians at home - Description and data table

Spending by international visitors up again

Spending by international visitors in Canada rose 0.3% in the second quarter, the third consecutive quarterly gain. Increased plane travel from abroad contributed to the spending gains.

Outlays on most tourism goods and services increased, most notably air transportation (+1.5%). Spending on vehicle fuel (-2.2%) and non-tourism goods and services (-0.6%) were lower, as car travel from the United States was down.

Chart 3  Chart 3: Tourism spending by international visitors up - Description and data table
Tourism spending by international visitors up

Chart 3: Tourism spending by international visitors up - Description and data table

Tourism gross domestic product expands

Tourism gross domestic product (GDP) expanded 0.5% in the second quarter, following a modest increase in the first quarter. Tourism GDP rose for all industries except transportation, which edged down 0.1%.

Tourism employment was up 0.5%, mostly on job gains in the food and beverage services industry (+1.8%). Accommodation was also higher, while air transportation and other tourism industries were lower. Tourism jobs in non-tourism industries increased 0.3%.

Tourism employment has been more robust than tourism spending, averaging gains of 0.5% over the last four quarters.

  Note to readers

Growth rates of tourism spending and gross domestic product are expressed in real terms (that is, adjusted for price changes) as well as adjusted for seasonal variations, unless otherwise indicated. Employment data are also seasonally adjusted. Associated percentage changes are presented at quarterly rates unless otherwise noted.

With the second quarter release of the National Tourism Indicators, all data from the first quarter have been revised.

National Tourism Indicators are funded by the Canadian Tourism Commission.

The System of national economic accounts module, accessible from the Browse by key resource module of our website, features an up-to-date portrait of national and provincial economies and their structure.

Contact information

For more information on the 2009 to 2012 revisions to the National Tourism Indicators, refer to the Latest Developments in the Canadian Economic Accounts (Catalogue number13-605-X).

Data on the National tourism indicators for the third quarter will be released on January 9, 2014.

For more information, or to enquire about the concepts, methods or data quality of this release, contact us (toll-free 1-800-263-1136; 514-283-8300; infostats@statcan.gc.ca) or Media Relations (613-951-4636; statcan.mediahotline-ligneinfomedias.statcan@canada.ca).

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