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In this study, rural and small town areas are defined as those areas outside of Census Metropolitan Areas (CMAs) and Census Agglomerations (CAs). A Census Metropolitan Area (CMA) has an urban core population of 100,000 and over. A Census Agglomeration (CA) has an urban core population of 10,000 to 99,999. Both CMAs and CAs include all neighbouring municipalities where 50 percent or more of the workforce commutes to the urban core. Rural and small town areas are towns or municipalities outside the commuting zone of CMAs and CAs.
The 2005 Canadian Internet Use Survey (CIUS), conducted as a supplement to the Statistics Canada Labour Force Survey (LFS), asked more than 30,000 Canadians aged 18 years and over about their Internet use, including electronic shopping, for the previous 12 months. The CIUS replaced the Household Internet Use Survey (HIUS), and more closely conforms to international standards by, for example, focusing on the use of the Internet by individuals, as compared to whether the household had an Internet connection.