Economic importance of culture and sport across Canada

Product perspective

Culture contributed 3.0% to Canada’s GDP and accounted for 3.7% of total jobs in Canada in 2010. The importance of culture varied considerably across provinces and territories in Canada from a share of 1.4% in Newfoundland and Labrador to 3.7% in Ontario. Culture jobs as a share of total economy ranged from 2.2% to 4.1% across provinces and territories. Sport contributed 0.3% to the national economy and accounted for 0.6% of total jobs in Canada. Sport GDP contribution to regional economies varied across the country from 0.1% to 0.5%. Similarly, sport jobs as a proportion of total jobs, ranged from 0.3% to 0.9%.

Industry perspective

Culture industries contributed 3.4% to the total Canadian GDP in 2010. They accounted for 4.1% of all jobs in the economy. Northwest Territories (1.4%) had the lowest share of GDP of culture industries as a proportion of its total GDP, while Quebec had the highest (4.1%). The GDP of sport industries was 0.3% of total national GDP. Sports industries contributed 0.6% of total jobs in the economy. GDP of sports industries contribution to provincial and territorial economies varied between 0.2% in Newfoundland and Labrador, Alberta, Yukon and Northwest Territories and 0.5% in Prince Edward Island and British Columbia. The proportion of jobs in the sports industries as a share of total provincial and territorial economy also varied across the country from 0.4% to 0.9%.

Newfoundland and LabradorNote 1

Culture

Product perspective

Culture contributed $379 million (1.4%) of GDP to the economy of Newfoundland and Labrador in 2010. Of this, 27.4% was contributed by Audio-visual and interactive media ($104 million) followed by Governance, funding and professional support ($94 million) and Written and published works ($64 million). Heritage and libraries had the smallest culture GDP at $5 million. Education and training accounted for $45 million culture GDP.

In Newfoundland and Labrador, culture jobs (5,155) accounted for 2.4% of the total number of jobs in the province. This is higher than the provincial share of culture GDP (1.4%) and culture output (1.3%). The largest contributors to culture jobs were Governance, funding and professional support (1,179 jobs), Written and published works (865 jobs) and Audio-visual and interactive media (822 jobs).

Industry perspective

In 2010, culture industries in Newfoundland and Labrador accounted for 1.6% ($424 million) of total GDP in the provincial economy. Overall, output of culture industries was $711 million. Culture industries produced far more culture products than other products at a ratio of 81.7% ($581 million) to 18.3% ($130 million).

The largest contributors to the GDP of culture industries were Governance, funding and professional support ($100 million) followed by Audio-visual and interactive media ($80 million) and Written and published works ($59 million).

The 5,783 jobs in culture industries accounted for 2.7% of total jobs in the province with the largest contributors being Governance, funding and professional support (1,246 jobs), followed by Education and training (848 jobs).

Sport

Product perspective

Sport GDP equaled $42 million in 2010, contributing 0.2% to the province’s economy. Education and training ($19 million) and Governance, funding and professional support ($11 million) contributed the most.

Sport jobs (827 jobs) were mainly in Education and training (356 jobs) followed by Organized sport (256 jobs).

Industry perspective

Sport industries contributed $49 million (or 0.2%) to total provincial GDP led by Education and training ($19 million) and Governance, funding and professional support ($11 million). Sport industries formed $77 million of the total production in the province. Of this, sport products accounted for $64 million and other products $13 million.

Sport industries contributed 903 jobs (0.4%) of total jobs in the province. Education and training (366 jobs) and Organized sport (217 jobs) accounted for 65% of jobs in sport industries in Newfoundland and Labrador.

Prince Edward IslandNote 1

Culture

Product Perspective

In 2010, culture GDP for Prince Edward Island was $121 million, amounting to 2.5% of total provincial GDP. Of this, 29% was contributed by Governance, funding and professional support ($35 million) followed by Audio-visual and interactive media domain ($26 million). There were 1,947 culture jobs or 2.8% of the total jobs in the province.

Industry perspective

Prince Edward Island’s culture industries accounted for $190 million (3.9%) of the total GDP in the provincial economy, producing $111 million of culture products and $79 million of other products. The largest culture industry contributors to GDP were Governance, funding and professional support ($36 million) followed by Written and published works industry ($21 million). Culture industries added 2,355 jobs to total jobs in the province.

Sport

Product perspective

Sport GDP equaled $20 million, contributing 0.4% of the province’s economy. Education and training ($11 million) and Governance, funding and professional support ($6 million) contributed 85% of Sport GDP. Sport jobs (387 jobs) were mainly in Education and training (175 jobs) and Organized sport (110 jobs).

Industry perspective

Sport industries contributed 0.5% (or $26 million) to total provincial GDP, with the majority of GDP associated with the production of sport products (76.9%). Education and training ($11 million) and Governance, funding and professional support ($6 million) were the largest sport sub-domains.

Sport industries accounted for 470 jobs, 0.7% of total jobs in the province. Education and training (183 jobs) and Organized sport (81 jobs) accounted for about 56.2% of all jobs in sport industries.

Nova ScotiaNote 1

Culture

Product perspective

Nova Scotia’s culture GDP was $868 million, contributing 2.6% of total provincial GDP. Nova Scotia produced approximately $1.5 billion or 1.6% of Canada’s culture output. Culture jobs accounted for 3.1% of total jobs in the province, or approximately 14,305 jobs.

The province’s Audio-visual and interactive media generated approximately 28% of culture GDP for Nova Scotia, at $245 million. Written and published works ($179 million) and Governance, funding and professional support ($179 million) round out the top three domains.

The majority of culture jobs were reported in Written and published works (3,397 jobs), Visual and applied arts (2,725 jobs) and Audio-visual and interactive media (2,300 jobs). They accounted for 58.9% of culture jobs in Nova Scotia.

Industry perspective

The GDP of culture industries was $1.1 billion (3.4%), with $787 million coming from culture products and $353 million from other products. The largest contributors to GDP of culture industries were Audio-visual and interactive media ($198 million) followed by Governance, funding and professional support ($183 million) and Written and published works ($168 million). Jobs in culture industries accounted for 3.7% (17,195 jobs) of total jobs in the province. Of all economic output, culture industries accounted for 2.9%, producing $1.9 billion of Nova Scotia’s output in 2010.

Sport

Product perspective

Sport GDP totaled $88 million contributing 0.3% to the province’s economy. Education and training contributed the most to sport GDP ($43 million) followed by Governance, funding and professional support ($20 million) and Organized sport ($18 million). Sport jobs (2,103 jobs) were mainly in Organized sport (918 jobs) and Education and training (737 jobs).

Industry perspective

Sport industries contributed 0.3% ($106 million) to total provincial GDP, led by Education and training ($43 million) followed by Governance, funding and professional support ($20 million). Jobs in sport industries (2,248 jobs) contributed 0.5% of total jobs in the province. Organized sport (781 jobs) and Education training (745 jobs) accounted for approximately 67.9% of all jobs in sport industries.

New BrunswickNote 1

Culture

Product perspective

New Brunswick’s culture GDP accounted for 2.3% ($641 million) of total provincial GDP and 1.3% of Canada’s culture GDP. Audio-visual and interactive media ($167 million) and Visual and applied arts ($148 million) contributed the most to culture GDP for New Brunswick. Culture jobs (9,381 jobs) contributed 2.6% to total jobs in the province.

Industry perspective

GDP of culture industries accounted for 2.3% ($628 million) of the province’s total GDP. The largest contributors to GDP of culture industries were Governance, funding and professional support ($133 million) followed by Audio-visual and interactive media ($112 million). Jobs in culture industries contributed 9,546 jobs to the provincial economy.

Sport

Product perspective

Sport GDP ($81 million) contributed 0.3% to total provincial GDP, of which more than 50% was contributed by Education and training ($41 million) followed by Governance, funding and professional support ($19 million). Sport jobs (1,714 jobs) contributed 0.5% to total jobs in the province.

Industry perspective

Sport industries produced $137 million of output for both sport and other products. The GDP of sport industries added $91 million to total provincial GDP (or 0.3%). Of this, almost half was by sport industries within the Education and training ($42 million) and Governance, funding and professional support ($19 million) domains. Jobs in sport industries (1,714 jobs) contributed 0.5% of total provincial jobs.

QuebecNote 1

Culture

Product perspective

Quebec’s culture GDP was $10.9 billion, contributing 3.5% to the Quebec economy in 2010. As a share of Canada’s culture GDP, it was the second largest in the country at 22.8%. Culture jobs totaled 153,155, accounting for 3.9% of total jobs in the province.

Quebec’s culture GDP was driven primarily by three domains: Audio-visual and interactive media ($3.5 billion) followed by Written and published works ($2.5 billion) and Visual and applied arts ($1.9 billion). They accounted for 72.8% of culture GDP in the province.

Industry perspective

The GDP of culture industries was $12.8 billion, or 4.1% of the province’s economy. The largest contributors to GDP of culture industries were Audio-visual and interactive media ($2.5 billion) followed by Written and published works ($2.4 billion) and Visual and applied arts ($1.6 billion). Culture industries in Quebec produced $23.3 billion of culture and non-culture products in 2010. Jobs in culture industries totaled 174,790 jobs in 2010.

Sport

Product perspective

Sport GDP accounted for 0.3% ($807 million) of total provincial GDP, largely contributed by Organized sport ($411 million) and Education and training ($226 million). Sport jobs totaled 15,741 and contributed 0.4% to total jobs in Quebec.

Industry perspective

Quebec’s GDP of sport industries ($840 million) stood at 0.3% of the total GDP of the province, mostly due to Organized sport ($324 million) and Education and training ($227 million). Jobs in sport industries (15,514 jobs) were mostly in Organized sport (6,616 jobs) followed by Education and training (4,588 jobs).

OntarioNote 1

Culture

Product perspective

Culture GDP in Ontario was $21.9 billion in 2010, representing 3.7% Ontario’s economy. This accounted for 45.9% of culture GDP in Canada. The number of culture jobs was 278,801, or 4.1% of the total jobs in Ontario.

Ontario was responsible for 52.4% of Canada’s culture GDP in Sound recording. This domain accounted for $298 million in culture GDP, 5,374 culture jobs and $839 million culture output.

Industry perspective

In Ontario, the GDP of culture industries was $23.8 billion. It was composed of $18.8 billion from culture products and $5.1 billion from other products. The largest contributors to GDP of culture industries were culture industries in the Audio-visual and interactive media ($5.3 billion), Written and published works ($4.6 billion) and Visual and applied arts ($3.4 billion) domains. The number of jobs in culture industries in Ontario was 301,090.

Sport

Product perspective

Sport GDP was $2.1 billion accounting for 0.4% of total provincial GDP. Organized sport ($1,019 million) followed by Education and training ($615 million) and Governance, funding and professional support ($346 million) were the largest contributors. Sport jobs (43,730 jobs) represented 0.6% of the total jobs in the province.

Industry perspective

The GDP of sport industries was $2.3 billion or 0.4% of Ontario’s total GDP. This included $1.9 billion of sport products and $369 million of other products. The province produced 43.5% of Canada’s GDP in sport industries. There were 45,797 jobs in sport industries or 0.7% of total jobs in the province, largely in Organized sport (23,399 jobs) and Education and training (10,714 jobs).

ManitobaNote 1

Culture

Product perspective

Culture GDP was $1.4 billion in 2010, representing 2.9% of Manitoba’s economy. There were 21,863 culture jobs, or 3.4% of the total jobs in Manitoba.

Written and published works had the largest share of Manitoba’s GDP ($367 million) followed by Audio-visual and interactive media ($335 million) and Visual and applied arts ($271 million).

Industry perspective

In Manitoba, the GDP of culture industries was $1.4 billion in 2010. Of this, $1.2 billion was from culture products and $193 million from non-culture products. There were 21,970 jobs in culture industries in 2010 mostly in the Written and published works (5,498 jobs) and Governance, funding and professional support (3,302 jobs) domains.

Sport

Product perspective

Sport GDP accounted for 0.2% ($120 million) of total provincial GDP, with the majority of value added in the Organized sport ($45 million) and Education and training ($39 million) domains. Sport jobs (2,803 jobs) contributed 0.4% to total jobs in the province, mostly from Organized sport (1,409 jobs) and Education and training (844 jobs).

Industry perspective

GDP of sport industries equaled 0.3% ($129 million) of total provincial GDP, largely contributed by the Education and training ($40 million) followed by Organized sport ($37 million) domains. Jobs in sport industries totaled 2,855 jobs.

SaskatchewanNote 1

Culture

Product perspective

Culture GDP in Saskatchewan was $854 million in 2010, representing 1.4% of Saskatchewan’s economy. There were 12,048 culture jobs in the province, or 2.2% of the total jobs in Saskatchewan.

Governance, funding and professional support domain had the largest share of culture GDP in Saskatchewan ($235 million) followed by Audio-visual and interactive media ($185 million) and Visual and applied arts ($164 million).

Performing arts, Photography and Multi sub-domains generated 16.3% of culture jobs in Saskatchewan. There were 731 jobs associated with Performing arts, 666 with Multi and 569 with Photography.

Industry perspective

GDP of culture industries at basic prices was $1.2 billion. It comprised $756 million coming from culture products and $470 million from other products. More than 45% of GDP of culture industries was contributed by culture industries within the Governance, funding and professional support ($239 million), Audio-visual and interactive media ($160 million) and Written and published works ($153 million) domains. There were 15,102 jobs in culture industries.

Sport

Product perspective

Sport GDP contributed 0.2% ($139 million) to total provincial GDP. Education and training and Organized sport were the domains with the largest contributions ($49 million each). Sport jobs (2,595 jobs), largely in Organized sport, accounted for 0.5% of total jobs in the province.

Industry perspective

The GDP of sport industries, at $154 million, contributed 0.3% to Saskatchewan’s GDP. Almost 68% of the jobs in sport industries (2,754 jobs) were associated with Organized sport (1,037 jobs), followed by Education and training (834 jobs).

AlbertaNote 1

Culture

Product perspective

Culture GDP in Alberta was $4.7 billion in 2010, representing 1.8% of Alberta’s economy. This accounted for 9.9% of culture GDP in Canada. The number of culture jobs in the province was 55,923, or 2.7% of the total jobs in Alberta.

Audio-visual and interactive media had the largest share of culture GDP in Alberta ($1.5 billion) followed by Written and published works ($996 million) and Visual and applied arts ($861 million).

Industry perspective

In Alberta, GDP of culture industries was $5.5 billion, largely contributed by Audio-visual and interactive media ($1.2 billion) followed by Written and published works ($0.9 billion) and Visual and applied arts ($0.7 billion).

The number of jobs in culture industries totaled 62,309 in 2010. This included jobs associated with the production of culture and non-culture products and mostly in Written and published works (11,118 jobs) followed by Visual and applied arts (9,584 jobs) and Audio-visual and interactive media (8,085 jobs).

Sport

Product perspective

Sport GDP was $574 million or 0.2% of Alberta’s economy, of which more than 70% was contributed by Organized sport and Education and training. There were 11,320 sport jobs in Alberta or 0.5% of all jobs in the provincial economy in 2010. The majority of the sport jobs were in the Organized sport (6,528 jobs) and the Education and training (2,855 jobs) domains.

Industry perspective

Sport industries contributed 0.2% (or $620 million) to total provincial GDP. Sport industries accounted for 12,317 (0.6%) of total jobs in the province.

British ColumbiaNote 1

Culture

Product perspective

Culture GDP in British Columbia was $5.7 billion in 2010, representing 3.0% of its economy. This accounted for 12.0% of culture GDP in Canada. The number of culture jobs in the province was 87,996, or 3.8% of total jobs in British Columbia.

Audio-visual and interactive media ($1.8 billion) had the largest share of culture GDP, followed by Visual and applied arts ($1.2 billion) and Written and published works ($961 million). Together they accounted for 69.9% of culture GDP in British Columbia.

Industry perspective

GDP of culture industries was $6.1 billion composed of $4.8 billion from culture products and $1.3 billion from non-culture products. Main contributors were culture industries in the Audio-visual and interactive media ($1.3 billion), Visual and applied arts ($1.0 billion) and Written and published works ($0.9 billion) domains.

The number of jobs in culture industries was 94,839, or 4.1% of total jobs. This included jobs associated with the production of both culture and non-culture products. The largest contributors were culture industries in Visual and applied arts (19,900 jobs) and Written and published works (15,379 jobs).

Sport

Product perspective

Sport GDP was $900 million or 0.5% of total provincial GDP. More than 50% of sport GDP was contributed by Organized sport ($484 million). Total sport jobs (20,398 jobs) accounted for 0.9% of total jobs in the province. The largest contributors to sport jobs were: Organized sport (13,542 jobs) and Education and training (4,126 jobs).

Industry perspective

The GDP of sport industries contributed $919 million or a 0.5% share of the provincial GDP Organized sports contributed $399 million, followed by Education and training ($207 million). British Columbia’s sport industries contributed 17.6% to Canada’s total sport output. Total jobs in sport industries (20,521) amounted to 0.9% of total jobs in the province.

YukonNote 1

Culture

Product perspective

Culture GDP in the Yukon was $46 million in 2010, representing 2.0% Yukon’s economy. The number of culture jobs in the territory was 743, or 3.5% of the total jobs in the territory Governance, funding and professional support generated $18 million or 39.1% of Yukon’s total culture GDP.

Industry perspective

In the Yukon, the GDP of culture industries was $48 million. The largest contributor to GDP of culture industries was Governance, funding and professional support.

There were 764 jobs in culture industries mostly contributed by Governance, funding and professional support (179 jobs) and Written and published works (120 jobs).

Sport

Product perspective

Sport GDP ($5 million) contributed 0.2% to total GDP of the Yukon. The largest contributors to sport GDP were Governance, funding and professional support and Education and training. Sport jobs (91 jobs) contributed 0.4% to total jobs in the Yukon economy. The majority of them (58 jobs) were in Education and training and Governance, funding and professional support.

Industry perspective

GDP of sport industries was $5 million, largely contributed by industries in the Governance, funding and professional support and Education and training domains.

Total jobs in sport industries reached 0.4% of total jobs in the territorial economy mostly in the Governance, funding and professional support and Education and training domains.

Northwest TerritoriesNote 1

Culture

Product perspective

Culture GDP in Northwest Territories was $64 million in 2010, representing 1.4% of the Northwest Territories’ economy. Governance, funding and professional support ($31 million) had the largest share of culture GDP. There were 691 culture jobs, or 2.7% of the total jobs in the Northwest Territories.

Industry perspective

The GDP of culture industries was $66 million primarily in Governance, funding and professional support ($32 million) domain.

There were a total of 744 jobs in culture industries, again with the Governance, funding and professional support (290 jobs) domain being the largest contributors followed by Written and published works (128 jobs).

Sport

Product perspective

Sport GDP was $7 million and accounted for 0.1% of total territorial GDP. Governance, funding and professional support and the Education and training domains contributed more than 50% of total sport GDP.

Sport jobs contributed 0.3% to total jobs in the territorial economy. Almost half of these jobs were in the Governance, funding and professional support and the Education and training domains.

Industry perspective

The total GDP of sport industries of $7 million contributed 0.2% to the total GDP of the Northwest Territories. A portion (43%) of GDP of sport industries was contributed by the Governance, funding and professional support domain.

Jobs in sport industries accounted for 0.3% of total jobs in the territorial economy.

NunavutNote 1

Culture

Product perspective

Culture GDP in Nunavut was $53 million in 2010, representing 2.7% of Nunavut’s economy. Governance, funding and professional support ($39 million) had the largest share of culture GDP followed by Education and training ($5 million) and Audio-visual and interactive media ($4 million). Culture jobs contributed 3.8% of jobs (473 jobs) in the economy.

Industry perspective

The GDP of culture industries was $56 million, coming primarily from the Governance, funding and professional support ($39 million) domain. Total jobs in culture industries were 526 jobs in 2010. Half of the total jobs in culture industries were contributed by the Governance, funding and professional support domain.

Sport

Product perspective

Sport GDP reached $5 million or 0.3% of total territorial GDP in 2010. A large portion of sport GDP (80%) was contributed by the Governance, funding and professional support and the Education and training domains. Sport jobs represented 0.6% of total jobs in the economy. Most sport jobs were in the Governance, funding and professional support domain (36%) followed by Education and training (19%).

Industry perspective

GDP of sport industries accounted for $5 million; including $1 million from non-sport products. Sport industries in the Governance, funding and professional support domain contributed more than 50% of the GDP of sport industries. The total number of jobs in sport industries equaled 80 jobs. The Governance, funding and professional support domain was the largest contributor (37.5%) to total jobs in sport industries.

Note

Date modified: