Optimizing quality of response through adaptive survey designs

Warning View the most recent version.

Archived Content

Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please "contact us" to request a format other than those available.

Barry Schouten, Melania Calinescu and Annemieke Luiten1


In most surveys all sample units receive the same treatment and the same design features apply to all selected people and households. In this paper, it is explained how survey designs may be tailored to optimize quality given constraints on costs. Such designs are called adaptive survey designs. The basic ingredients of such designs are introduced, discussed and illustrated with various examples.

Key Words

Survey costs; Survey errors; Nonresponse; Responsive survey design.

Table of content

1 Introduction

2 What are adaptive survey designs?

3 A dynamic adaptive survey design: Re-assigning interviewers in a follow-up survey

4 A static adaptive survey design: Assigning telephone interviewers

5 Discussion






1Barry Schouten, Statistics Netherlands and University Utrecht, PO Box 24500, 2490HA Den Haag, The Netherlands. E-mail: jg.schouten@cbs.nl; Melania Calinescu, VU University Amsterdam, Department of Mathematics, De Boelelaan 1081, 1081HV Amsterdam. E-mail: melania.calinescu@vu.nl; Annemieke Luiten, Statistics Netherlands, PO Box 4481, 6401CZ Heerlen, The Netherlands. E-mail: a.luiten@cbs.nl.

Date modified: