Canada's top online spenders: Who are they and what are they buying?

The Internet has changed the way many Canadians conduct their everyday activities, from viewing weather, news and sports to banking and paying bills. It has also changed the way many shop. In 2005, Canadians placed almost 50 million online orders valued at $7.9 billion. However, many of these orders were made by a relatively small group of people. In fact, Canada's top online spenders represented fewer than 7% of adult Canadians and accounted for three-quarters of total online expenditures to consumers. Who are these Canadians and what are they buying?