Enhancing customer loyalty through innovation

Articles and reports: 88-003-X20060019108
Description: Just as the cable industry was poised to realize the full extent of investments made in its networks by offering local telephony in a number of Canadian markets, it seems to have put an end to the erosion of its traditional customer base. This may be a sign that the industry is reaping the benefits of a customer loyalty strategy founded on product and technological innovation.
Issue Number: 2006001
Author(s): April, Daniel
Main Product: Innovation Analysis Bulletin
Format Release date More information
PDF February 27, 2006