Travel Activities and Motivation Survey - ARCHIVED

The Travel Activities and Motivation Survey (TAMS) was conducted by Statistics Canada on behalf of the Canadian Tourism Commission and four provincial and territorial agencies responsible for tourism. The types of information collected are: areas of Canada travelled to in the previous two years and travel intentions for the next two years; reasons non-travellers do not travel; participation in recreational and entertainment activities; reasons for travelling in Canada and to Canadian provinces and territories; types of accommodation used while travelling; sources of travel planning information; and impressions of parts of Canada as travel destinations.

Data from the TAMS are used by a number of federal government agencies and departments, the Canadian Tourism Commission and provincial tourism boards. Other users include the media, business, consultants, universities and other researchers interested in the Canadian traveller.

Researchers and consultants in the government, private businesses, universities and the media will use the survey results to educate and inform the public, develop new programs and determine the need for new services and infrastructure.