An Assessment of Non-probabilistic Online Survey Data: Comparing the Carrot Rewards Mobile App Survey to the Canadian Community Health Survey

Survey data collection through mobile devices, such as tablets and smartphones, is underway in Canada. However, little is known about the representativeness of the data collected through these devices. In March 2017, Statistics Canada commissioned survey data collection through the Carrot Rewards Application and included 11 questions on the Carrot Rewards Mobile App Survey (Carrot) drawn from the 2017 Canadian Community Health Survey (CCHS).