Chart 3
Market share by alcoholic beverage type, provinces and territories, 2024/2025

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Canada Newfoundland and Labrador Prince Edward Island Nova Scotia New Brunswick Quebec Ontario Manitoba Saskatchewan Alberta British Columbia Yukon Northwest Territories Nunavut 0 20 40 60 80 100 total sales (%) BeerBeer WinesWines SpiritsSpirits Ciders, coolers, and other refreshment beveragesCiders, coolers, and other refreshment beverages
Source(s):
Table 10-10-0010-01.

Chart description


This is a bar stacked chart.

Market share by alcoholic beverage type, provinces and territories, 2024/2025, total sales (%)
  Beer Wines Spirits Ciders, coolers, and other refreshment beverages
Canada 35.1 29.7 25.9 9.3
Newfoundland and Labrador 48.4 16.3 26.5 8.8
Prince Edward Island 36.9 22.4 26.0 14.7
Nova Scotia 37.9 21.4 26.5 14.2
New Brunswick 41.2 21.2 23.5 14.1
Quebec 37.4 42.7 17.5 2.4
Ontario 34.8 28.3 26.7 10.2
Manitoba 34.1 18.3 33.3 14.3
Saskatchewan 41.4 14.9 28.6 15.1
Alberta 33.4 22.1 33.1 11.4
British Columbia 28.3 27.3 30.8 13.6
Yukon 37.7 19.0 29.0 14.3
Northwest Territories 31.3 13.3 44.2 11.2
Nunavut 59.0 13.1 9.1 18.8
Source(s):
Table 10-10-0010-01.
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