Innovation and business strategy in Canada, 2022

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Release date: May 8, 2024
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Infographic: Innovation and business strategy in Canada, 2022
Description: Innovation and business strategy in Canada, 2022

Innovation and marketing

In 2022, innovative businesses in Canada planned to focus more on product positioningNote 1 than on cost leadershipNote 2 over the period from 2023 to 2027.


Table 1
Table summary
This table displays the results of Table 1 Percentage of businesses, calculated using Main focus on product positioning, Main focus on cost leadership and Product positioning and cost leadership are equally important units of measure (appearing as column headers).
Percentage of businesses
Main focus on product positioning Main focus on cost leadership Product positioning and cost leadership are equally important
Innovative businesses 54.9% 3.2% 41.9%
Non-innovative businesses 41.9% 4.4% 53.7%

Multinational businesses: Innovation and intellectual property

From 2020 to 2022, multinational businessesNote 3 were more innovative than non-multinational businesses.


Table 2
Table summary
This table displays the results of Table 2 Percentage of innovative businesses (appearing as column headers).
Percentage of innovative businesses
Multinational businesses 85.6%
Non-multinational businesses 69.8%

Multinational businesses were more likely to own intellectual property assets.


Table 3
Table summary
This table displays the results of Table 3 Percentage of businesses that own intellectual property assets (appearing as column headers).
Percentage of businesses that own intellectual property assets
Multinational businesses 49.0%
Non-multinational businesses 16.9%

Competition spurred innovation

Businesses with competitors were more likely to introduce innovations than businesses with no competitors.


Table 4
Table summary
This table displays the results of Table 4 Percentage of businesses and Percentage of innovative businesses (appearing as column headers).
Percentage of businesses Percentage of innovative businesses
At least one known competitor 96.9% 76.7%
No known competitors 3.1% 38.8%

Shill shortages and cutting-edge businesses

Innovative businesses and advanced technology users faced greater skill shortages.


Table 5
Table summary
This table displays the results of Table 5 Percentage of Canadian businesses that faced skill shortages, 2022 (appearing as column headers).
Percentage of Canadian businesses that faced skill shortages, 2022
Innovative businesses 57.2%
Non-innovative businesses 31.8%
Businesses that used advanced technologies 57.9%
Businesses that did not use advanced technologies 43.0%

Source: Statistics Canada, Survey of Innovation and Business Strategy, 2022.

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Copyright

Published by authority of the Minister responsible for Statistics Canada.

© His Majesty the King in Right of Canada, as represented by the Minister of Industry, 2024

Use of this publication is governed by the Statistics Canada Open Licence Agreement.

Catalogue no. 11-627-M

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