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Canadian Agriculture at a Glance Teacher's Kit > Lesson plans

Lesson: Growing dominance of a few large poultry farms - a continuing legacy

View the article (PDF)
Curriculum connections
Notes to teacher
Teaching and learning strategies
Assessment/evaluation strategies
Accommodation and enrichment strategies
Links to other activities
Suggestions for further research


This activity looks at the continuing trend to larger and larger poultry operations. It considers the factors that have led to this trend, including the impact of consumer demand on the industry.

Curriculum connections


  • demonstrates an understanding of the diversity of agricultural endeavours in Canada.

Family Studies/Home Economics

  • describes the role of marketing boards in food production
  • identifies food supply and production industries in Canada
  • identifies factors that affect food supply in Canada
  • promotes an understanding of the links between agriculture and the consumer.

Notes to teacher

This entire unit, which corresponds to the chapter "The Business of Farming" in the book, can be done as a group work project, with each group completing one activity and presenting it to the rest of the class. (PDF)

Teaching and learning strategies

  1. The teacher leads a discussion about what we as consumers consider when we purchase poultry and eggs. Some of the following will be considered:
    1. Price
    2. Quality
    3. Consistency
    4. Other
  2. The teacher discusses how these consumer demands affect the ways in which agricultural producers run their operations to satisfy consumers.
  3. Students read "Growing dominance of a few large poultry farms - a continuing legacy," on pages 233 to 239 in Canadian Agriculture at a Glance (PDF). As they read the article, students note the factors driving the move to larger farms, including consumer demand and innovation in technology.
  4. Based on the previous discussion, students write a 300-word essay discussing the impact of consumer demand and technology on the poultry industry.
  5. Students add terminology to their glossaries.

Assessment/evaluation strategies

  1. Evaluate essays.
  2. Assess glossaries for accuracy and completion.

Accommodation and enrichment strategies

  1. Some students may require assistance in order to complete written work.
  2. Students with special needs may work with a partner to complete a task.
  3. Templates for note-taking should be provided to students with special needs.
  4. Main ideas and/or new information should be mapped out and organized to meet the needs of all students.
  5. Wherever possible, vocabulary lists should be provided with a discussion of context clues and related vocabulary.
  6. Students with special needs may wish to complete an oral, taped or video presentation rather than a written assignment.
  7. For enrichment, students can produce posters or pamphlets that inform consumers of the impact of new technologies on agriculture.

Links to other activities

This activity is linked to:

Suggestions for further research

  • Students can consider the impact of consumer choices and technology on other agricultural products
  • Students can research vertical integration and how it works.
  • Students can use 2001 Census of Agriculture data in E-STAT for data analysis, graphing and mapping activities for specific geographic areas of local interest.

Please send comments or examples of how you used this lesson in your class to Learning Resources.

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Date modified: 2008-05-20 Important Notices