Charitable giving by individuals
Table 8 Reasons cited by donors for not giving more, 2013
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Type of donor | Sex of donor | Age group of donor | ||||||
---|---|---|---|---|---|---|---|---|
All donors | Primary donorsNote 1 (ref.) | Other donors | Men (ref.) | Women | 15 to 34 years (ref.) | 35 to 54 years | 55 years and older | |
percentage | ||||||||
Reasons for not having given more in the previous 12 months | ||||||||
You were happy with what you already gave | 73 | 82 | 72Note † | 75 | 71Note † | 60 | 74Note † | 83Note † |
You could not afford to give a larger donation | 69 | 61 | 70Note † | 63 | 75Note † | 73 | 69Note † | 66Note † |
No one asked you | 28 | 23 | 28Note † | 30 | 25Note † | 35 | 28Note † | 21Note † |
You did not know where to make a contribution | 13 | 6 | 13Note † | 14 | 12Note † | 21 | 11Note † | 8Note † |
It was hard to find a cause worth supporting | 12 | 8 | 12Note † | 15 | 9Note † | 14 | 10Note † | 11 |
You gave time instead of money | 32 | 37 | 32Note † | 31 | 34Note † | 36 | 32Note † | 30Note † |
You felt that you already gave enough money directly to people on your own, instead of through an organization | 39 | 34 | 39Note † | 40 | 38 | 26 | 39Note † | 50Note † |
You felt that the tax credit for donations was not enough incentive to give more | 16 | 15 | 17 | 18 | 15Note † | 13 | 17Note † | 19Note † |
You did not think the money would be used efficiently or effectively | 29 | 32 | 29 | 32 | 26Note † | 23 | 29Note † | 34Note † |
Was this because the organization was | ||||||||
spending too much money on fundraising efforts? | 46 | 60 | 45Note † | 46 | 46 | 40 | 43 | 53Note † |
not having an impact on the cause or community they were trying to help? | 39 | 44 | 38 | 39 | 39 | 38 | 40 | 39 |
not able to explain to you where or how your donation would be spent? | 61 | 61 | 61 | 62 | 59 | 72 | 63Note † | 52Note † |
You did not like the way in which requests were made for donations | 29 | 38 | 28Note † | 31 | 26Note † | 24 | 29Note † | 32Note † |
What did you not like about the way requests were made? | ||||||||
The time of day requests were made | 14 | 12Note E: Use with caution | 15 | 15 | 14 | 15Note E: Use with caution | 16 | 13 |
The number of requests | 23 | 22 | 23 | 21 | 25 | 18 | 24Note † | 26Note † |
The tone in which requests were made (e.g., rude or demanding) | 45 | 41 | 46 | 47 | 43 | 57 | 45Note † | 37Note † |
Multiple requests from one organization | 23 | 21 | 23 | 23 | 23 | 20 | 23 | 25 |
E use with caution
|
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