Charitable giving by individuals
Table 8 Reasons cited by donors for not giving more, 2013

Warning View the most recent version.

Archived Content

Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please "contact us" to request a format other than those available.

Table 8
Reasons cited by donors for not giving more, 2013
Table summary
This table displays the results of Reasons cited by donors for not giving more Type of donor, Sex of donor, Age group of donor, All donors, Primary donors (ref.), Other donors, Men (ref.), Women, 15 to 34 years (ref.), 35 to 54 years and 55 years and older, calculated using percentage units of measure (appearing as column headers).
  Type of donor Sex of donor Age group of donor
All donors Primary donorsNote 1 (ref.) Other donors Men (ref.) Women 15 to 34 years (ref.) 35 to 54 years 55 years and older
percentage
Reasons for not having given more in the previous 12 months  
You were happy with what you already gave 73 82 72Note  75 71Note  60 74Note  83Note 
You could not afford to give a larger donation 69 61 70Note  63 75Note  73 69Note  66Note 
No one asked you 28 23 28Note  30 25Note  35 28Note  21Note 
You did not know where to make a contribution 13 6 13Note  14 12Note  21 11Note  8Note 
It was hard to find a cause worth supporting 12 8 12Note  15 9Note  14 10Note  11
You gave time instead of money 32 37 32Note  31 34Note  36 32Note  30Note 
You felt that you already gave enough money directly to people on your own, instead of through an organization 39 34 39Note  40 38 26 39Note  50Note 
You felt that the tax credit for donations was not enough incentive to give more 16 15 17 18 15Note  13 17Note  19Note 
You did not think the money would be used efficiently or effectively 29 32 29 32 26Note  23 29Note  34Note 
Was this because the organization was  
spending too much money on fundraising efforts? 46 60 45Note  46 46 40 43 53Note 
not having an impact on the cause or community they were trying to help? 39 44 38 39 39 38 40 39
not able to explain to you where or how your donation would be spent? 61 61 61 62 59 72 63Note  52Note 
You did not like the way in which requests were made for donations 29 38 28Note  31 26Note  24 29Note  32Note 
What did you not like about the way requests were made?  
The time of day requests were made 14 12Note E: Use with caution 15 15 14 15Note E: Use with caution 16 13
The number of requests 23 22 23 21 25 18 24Note  26Note 
The tone in which requests were made (e.g., rude or demanding) 45 41 46 47 43 57 45Note  37Note 
Multiple requests from one organization 23 21 23 23 23 20 23 25
Report a problem on this page

Is something not working? Is there information outdated? Can't find what you're looking for?

Please contact us and let us know how we can help you.

Privacy notice

Date modified: