Table 19
Proportion of sales of functional foods and natural health products by customer type, 2007

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Proportion of sales of functional foods and natural health products by customer type, 2007
  Functional food firms Natural health product firms Firms active in both fields Service only firms All firms
  percent
All sales 100 100 100 100 100
Final consumers 36 5 10 6 12
Retailer 18 25 58 14 38
Wholesaler 32 48 16 13 32
Private label 14 21 12 67 E 16
Other 1 1 4 0 3
Note(s):
Totals may not add up due to rounding. Firms may have used more than one channel.
Source(s):
Statistics Canada, The Functional Foods and Natural Health Products Survey, 2007.