Table 18
Proportion of sales of functional foods and natural health products by distribution channel type, 2007

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Proportion of sales of functional foods and natural health products by distribution channel type, 2007
  Functional food firms Natural health product firms Firms active in both fields Service only firms All firms
  percent
All sales 100 100 100 100 100
Direct selling or internet sales or mail order 6 2 5 6 4
Wholesaler of products 27 53 18 14 34
Direct retailer 52 32 57 12 46
Multi-level marketing or network marketing 0 4 2 0 3
Broker or third party distributor 14 5 14 2 10
Other 1 3 4 66 E 3
Note(s):
Totals may not add up due to rounding. Firms may have used more than one channel.
Source(s):
Statistics Canada, The Functional Foods and Natural Health Products Survey, 2007.