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  1. Canada's film and video distributors reported total operating revenues of $1.9 billion in 2008, up 1.3% from 2007.
  2. Firms managed to reduce their operating expenses by 2.7% to $1.5 billion. As a result, operating profit margin increased to 19.2% in 2008 compared with 15.9% in 2007.
  3. The largest expenses reported by surveyed firms were royalties, rights, licensing and franchise fees which represented 34.0% of total operating expenses. Cost of goods sold accounted for 33.8% of expenses, while advertising, marketing and promotions accounted for 17.0%.
  4. Film and video distributors in Ontario and Quebec combined accounted for the vast majority (91%) of total national film and video distribution operating revenue. Ontario firms earned 78.0% of total operating revenues in 2008, while Quebec firms accounted for 13.0%.
  5. The two primary sources of revenue for the industry are distribution of film and video titles and wholesaling of pre-recorded videos. Revenues from the distribution of film and video titles accounted for 57.9% of total national operating revenues in 2008, while wholesaling revenues accounted for 39.7%.
  6. Firms increased their distribution revenues by 13.2% from 2007 but those engaged in wholesaling, as a secondary activity, saw their wholesaling revenues drop 12.7%.
  7. Film and video distributors increased their revenues in both the conventional television and motion picture theatre markets.
  8. Distribution revenues earned from the conventional television market increased 20.9% over the year. This market accounted for 48.9% of total distribution revenues.
  9. Distribution revenues for the motion picture theatre market increased 10.0% from 2007. This market accounted for 33.9% of total distribution revenues.
  10. Firms generated 8.0% of their distribution revenues from the pay and specialty television market. In this market, revenues were down 6.1% from the year before.
  11. The five largest companies, ranked on the basis of revenues earned, continued to dominate the industry in 2008. These companies accounted for about 76.0% of total national revenues virtually unchanged from 2007.
  12. Expenses for the five largest companies decreased 3.0% over the two year period and as a result, profits rose from $271.7 million to $318.5 million in 2008.
  13. The five largest companies enjoyed a healthier profit margin in 2008 than the rest of the industry. The top five companies' profit margin was 22.7% while the rest of the industry showed a profit margin of 9.2%
  14. In terms of market distribution, the five largest companies generated the majority of their distribution revenues from the theatrical and conventional television markets. Combined, these markets accounted for 63.1% of the revenue share.

Note to readers

Data for this release include all provinces. However, provincial data are available only for firms in Ontario and Quebec in order to protect confidentiality of survey respondents.

Film distribution companies are engaged primarily in distributing film and video productions to a variety of different markets including motion picture theatres, television stations and commercial exhibitors. They are the film industry's intermediaries, the liaison between producers and exhibitors. Distributors obtain the rights to market and distribute films and videos.

Data for 2006 and 2007 have been revised.