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Highlights

1. Although beer remains by far the most popular alcoholic beverage in Canada, growth in the volume of wine sales continued to outpace growth in sales of beer and spirits. And for the second year in a row, sales of wine in dollar terms surpassed sales of spirits.
2. In 2005/2006, red wines clearly asserted their dominance over white wines, with sales of 192.7 million litres. These sales accounted for 60% of the total volume of red and white wines sold.
3. The growth in volume of sales of imported beer continues to outpace sales of domestic brands. The volume of imported beer sold surged 15.0% in 2005/2006, while sales of domestic brands increased 1.6%.
4. After experiencing high popularity in the second half of the 1990s, the value of sales of spirit-based coolers has declined in Canada for a second year in a row.