Table 15
Proportion of functional foods and natural health
products sales by distribution method and sub-sector, 2011
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| Functional food establishments 1 | Natural health product establishments 2 | Establishments active in both fields 3 | Service only establishments | All establishments | |
|---|---|---|---|---|---|
| percent | |||||
| All revenue | 100 | 100 | 100 | 100 | 100 |
| Direct selling | 23.1 | 14.4 | 3.5 | 0.0 | 14.3 |
| Internet sales or mail order | .. | 10.8 | 0.3 | 0.0 | 2.5 |
| Wholesaler | 3.8 | 19.2 | 16.0 | 70.4 | 12.0 |
| Direct to retailer | 30.3 | 27.9 | 51.9 | 8.8 | 36.9 |
| Direct to othe manufacturers | 6.7 | 20.6 | 6.9 | 20.8 | 10.0 |
| Multi-level marketing or network marketing | 0.0 | 0.3 | 0.8 | 0.0 | 0.3 |
| Broker or third party distributor | 6.3 | 6.1 | 19.2 | 0.0 | 10.5 |
| Other | 29.7 | 0.7 | 1.3 | 0.0 | 13.4 |
Functional Food establishments: Includes Functional
Food establishments with or without a service-providing component.
Natural Health Product establishments: Includes
Natural Health Product establishments with or without a service-providing
component.
Functional Food and Natural Health Product
establishments: Includes establishments involved in Functional Food and Natural
Health Products with or without a service-providing component.
Note(s):
Totals may not add up due to rounding.
Source(s):
Statistics Canada, The Functional Foods and Natural Health Products
Survey, 2011.
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