Survey Methodology
Comments by J. Michael BrickNote 1 on “Exploring the assumption that commercial online nonprobability survey respondents are answering in good faith”

  • Release date: June 25, 2024

Abstract

Nonprobability samples are quick and low-cost and have become popular for some types of survey research. Kennedy, Mercer and Lau examine data quality issues associated with opt-in nonprobability samples frequently used in the United States. They show that the estimates from these samples have serious problems that go beyond representativeness. A total survey error perspective is important for evaluating all types of surveys.

Key Words:  Total survey error; Fit-for-use; Fabrication.

How to cite

Brick, J.M. (2024). Comments on “Exploring the assumption that commercial online nonprobability survey respondents are answering in good faith”. Survey Methodology, Statistique Canada,  12‑001‑X au catalogue, vol. 50,  1. Paper available at http://www.statcan.gc.ca/pub/12-001-x/2024001/article/00012-eng.htm.

Note

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