Survey Methodology
Comments by J. Michael BrickNote 1 on “Exploring the assumption that commercial online nonprobability survey respondents are answering in good faith”

  • Release date: June 25, 2024

Abstract

Nonprobability samples are quick and low-cost and have become popular for some types of survey research. Kennedy, Mercer and Lau examine data quality issues associated with opt-in nonprobability samples frequently used in the United States. They show that the estimates from these samples have serious problems that go beyond representativeness. A total survey error perspective is important for evaluating all types of surveys.

Key Words:  Total survey error; Fit-for-use; Fabrication.

How to cite

Brick, J.M. (2024). Comments on “Exploring the assumption that commercial online nonprobability survey respondents are answering in good faith”. Survey Methodology, Statistique Canada, n° 12‑001‑X au catalogue, vol. 50, n° 1. Paper available at http://www.statcan.gc.ca/pub/12-001-x/2024001/article/00012-eng.htm.

Note

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