Survey Methodology
Sample designs and estimators for multimode surveys with face-to-face data collection

by J. Michael Brick and Jill M. DeMatteisNote 1

  • Release date: January 3, 2024
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Abstract

Survey researchers are increasingly turning to multimode data collection to deal with declines in survey response rates and increasing costs. An efficient approach offers the less costly modes (e.g., web) followed with a more expensive mode for a subsample of the units (e.g., households) within each primary sampling unit (PSU). We present two alternatives to this traditional design. One alternative subsamples PSUs rather than units to constrain costs. The second is a hybrid design that includes a clustered (two-stage) sample and an independent, unclustered sample. Using a simulation, we demonstrate the hybrid design has considerable advantages.

Key Words: Bias; Multi-stage; Subsampling; Two-phase; Web-push.

Table of contents

How to cite

Brick, J.M., and DeMatteis, J.M. (2023). Sample designs and estimators for multimode surveys with face-to-face data collection. Survey Methodology, Statistics Canada, Catalogue No. 12-001-X, Vol. 49, No. 2. Paper available at http://www.statcan.gc.ca/pub/12-001-x/2023002/article/00006-eng.htm.

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ISSN : 1492-0921

Editorial policy

Survey Methodology publishes articles dealing with various aspects of statistical development relevant to a statistical agency, such as design issues in the context of practical constraints, use of different data sources and collection techniques, total survey error, survey evaluation, research in survey methodology, time series analysis, seasonal adjustment, demographic studies, data integration, estimation and data analysis methods, and general survey systems development. The emphasis is placed on the development and evaluation of specific methodologies as applied to data collection or the data themselves. All papers will be refereed. However, the authors retain full responsibility for the contents of their papers and opinions expressed are not necessarily those of the Editorial Board or of Statistics Canada.

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Published by authority of the Minister responsible for Statistics Canada.

© His Majesty the King in Right of Canada, as represented by the Minister of Industry, 2024

Use of this publication is governed by the Statistics Canada Open Licence Agreement.

Catalogue No. 12-001-X

Frequency: Semi-annual

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