How are Canadians spending online?
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Release date: October 29, 2019
Description: How are Canadians spending online?
How are Canadians spending online?
84% of Canadians shopped online in 2018, spending on average $2,554.
Canadians that shopped online:
- 88% of those 15 to 24 years old
- 94% of those 25 to 44 years old
- 83% of those 45 to 64 years old
- 64% of those 65 years and over
Use of peer-to-peer services among online shoppers
- 24% used ride services, such as Uber and Lyft, to get around town
- 17% used accommodation services, such as Airbnb and FlipKey
Top goods and services purchased among online shoppers:
- Clothing, jewellery or accessories: 58%
- Travel arrangements: 50%
- Tickets for entertainment events: 46%
- Video downloads and streaming subscriptions: 35%
- Music downloads and streaming subscriptions: 34%
Did you know?
54% of Canadians used their smartphone to make an online purchase
Online shoppers paid for the goods and services in many ways:
- Electronic bank transfer: 22%
- Online payment service: 39%
- Virtual wallet: 8%
- Reward points or redemption program: 16%
Among Canadians who didn't shop online:
22% worried about security or privacy concerns, 21% had a lack of confidence, knowledge, skills or training on how to order online, and 21% simply felt that they need to see, hold or try the product before purchasing.
Note: Data presented are for individuals aged 15 and over living in the Canadian provinces who have used the Internet in the past three months.
Source: Canadian Internet Use Survey, 2018.
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