How are Canadians spending online?

Release date: October 29, 2019

Infographic: How are Canadians spending online?
Description: How are Canadians spending online?

How are Canadians spending online?

84% of Canadians shopped online in 2018, spending on average $2,554.

Canadians that shopped online:

  • 88% of those 15 to 24 years old
  • 94% of those 25 to 44 years old
  • 83% of those 45 to 64 years old
  • 64% of those 65 years and over

Use of peer-to-peer services among online shoppers

  • 24% used ride services, such as Uber and Lyft, to get around town
  • 17% used accommodation services, such as Airbnb and FlipKey

Top goods and services purchased among online shoppers:

  • Clothing, jewellery or accessories: 58%
  • Travel arrangements: 50%
  • Tickets for entertainment events: 46%
  • Video downloads and streaming subscriptions: 35%
  • Music downloads and streaming subscriptions: 34%

Did you know?

54% of Canadians used their smartphone to make an online purchase

Online shoppers paid for the goods and services in many ways:

  • Electronic bank transfer: 22%
  • Online payment service: 39%
  • Virtual wallet: 8%
  • Reward points or redemption program: 16%

Among Canadians who didn't shop online:

22% worried about security or privacy concerns, 21% had a lack of confidence, knowledge, skills or training on how to order online, and 21% simply felt that they need to see, hold or try the product before purchasing.

Note: Data presented are for individuals aged 15 and over living in the Canadian provinces who have used the Internet in the past three months.

Source: Canadian Internet Use Survey, 2018.

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