Direct Marketing in Canada
Release date: June 21, 2017
Description: Direct Marketing in Canada
Farm operators are using direct marketing to grow their business and sell products directly to consumers. In 2015, 1 in 8 farm operations used direct marketing to sell to Canadians.
| Province | Farms that reported direct marketing, as a percent of total farms in the province |
|---|---|
| British Columbia | 32.3% |
| Alberta | 5.1% |
| Saskatchewan | 3.8% |
| Manitoba | 6.1% |
| Ontario | 15.1% |
| Quebec | 18.9% |
| New Brunswick | 22.1% |
| Nova Scotia | 23.6% |
| Prince Edward Island | 14.4% |
| Newfoundland and Labrador | 34.2% |
Which farm operations are using direct marketing?
- 64.6% of farms reporting direct marketing had less than $50,000 in sales in 2015.
- The median annual sales of farms that reported direct marketing was $20,000.
| Direct marketing method | Percent of farms using method |
|---|---|
| Farm gates sales, stands, kiosks, u-pick | 89.4% |
| Farmers' markets | 22.0% |
| Community Supported Agriculture (CSA) | 5.2% |
| Other | 3.8% |
Proportion of farms using direct marketing, by farm type
- 3 in 5 poultry and egg combination farms
- 3 in 5 beekeeping farms
- 4 in 5 fruit and vegetable combination farms
Source: Census of Agriculture, 2016.
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