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Table A.1
Average values for travel benefits indices, by selected characteristics
Average values for travel benefits indices, by selected characteristics
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| Benefits Index (Min = 0.0, Max = 8.0) | |||
|---|---|---|---|
| Family-and-friendship | Rest-and-relaxation | Learning-and-discovery | |
| Total (Overall average) † | 5.2 | 6.2 | 4.4 |
| Men | 5.0* | 6.2 | 4.3 |
| Women | 5.3* | 6.3 | 4.5 |
| Family structure | |||
| Solo aged 25 to 54 | 4.2* | 6.4 | 4.9* |
| Solo aged 55 and over | 4.6* | 5.3* | 4.9* |
| Couple aged 25 to 54 | 5.0 | 6.6* | 4.5 |
| Couple aged 55 and over | 5.1 | 5.4* | 4.5 |
| Husband-wife family with child(ren) under 18 at home | 5.6* | 6.6* | 4.2* |
| Lone-parent family with child(ren) under 18 at home | 5.6* | 6.7* | 4.2 |
| Household Income | |||
| Under $60,000 | 5.1 | 6.0 | 4.4 |
| $60,000 to $99,999 | 5.2 | 6.3 | 4.4 |
| $100,000 and over | 5.1 | 6.4 | 4.5 |
| Refused, not stated | 5.3* | 6.2 | 4.3 |
| Highest level of education | |||
| High school diploma or some postsecondary education | 5.3 | 6.2 | 4.2* |
| Diploma or certificate from a college or trade school | 5.3 | 6.5* | 4.2* |
| University degree | 5.0 | 6.1 | 4.9* |
| Main activity during previous 12 months | |||
| Retired | 5.0 | 5.1* | 4.6 |
| Full-time paid work | 5.1 | 6.5* | 4.4 |
| Part-time paid work | 5.3 | 6.2 | 4.4 |
| Other (includes homemaker, student, etc.) | 5.6* | 6.3 | 4.5 |
| Other travel benefits sought that are highly important to me (score 6.0 or more) | |||
| Family-and-friendship ties | … | 6.6* | 4.7* |
| Rest-and-relaxation | 5.5* | … | 4.4 |
| Learning-and-discovery | 5.6* | 6.2 | … |
| When choosing my destination … is highly important to me (score 6.0 or more) | |||
| Having lots of activities for children | 6.1* | 6.7* | 4.4 |
| Having lots of activities for adults | 5.6* | 6.5* | 5.0* |
| Friends or relatives live there | 5.9* | 5.8* | 4.1* |
| Being very different from home | 5.3 | 6.1 | 6.0* |
| Knowing the language and/or culture | 5.6* | 6.4 | 4.2* |
| Feeling safe | 5.4* | 6.4* | 4.4 |
| No health concerns | 5.4* | 6.4* | 4.9 |
| An affordable travel package | 5.6* | 6.6* | 4.5 |
| † reference group (overall average) | |||
| * statistically significant difference from reference group (overall average) at p < 0.01 | |||
| Source: Statistics Canada, Travel and Activity Motivation Survey, 2006. | |||
