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Table 1
Family structure has the most important effect on scores for travel benefits of family-and-friendship ties, even after controlling for other factors

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	Model 1	Model 2	Model 3
	Family-and-friendship	Rest-and-relaxation	Learning-and-discovery
	Estimated coefficients
Base score (when all variables are held constant)	3.36	4.91	3.97
Sex
Men †	0.00	0.00	0.00
Women	0.19*	0.10*	0.16*
Family structure
Solo aged 25 to 54 †	0.00	0.00	0.00
Solo aged 55 and over	0.21	-0.63*	0.13
Couple aged 25 to 54	0.79*	0.05	-0.38*
Couple aged 55 and over	0.80*	-0.58*	-0.32*
Husband-wife family with child(ren) under 18	1.05*	-0.13	-0.62*
Lone-parent family with child(ren) under 18	1.04*	0.02	-0.58*
Household Income
Household income under $60,000 †	0.00	0.00	0.00
$60,000 to $99,999	-0.03	0.01	0.02
$100,000 or more	-0.11	0.10	-0.04
Refused, not stated	0.09	-0.04	-0.10
Highest level of education
High school diploma or some postsecondary education †	0.00	0.00	0.00
Diploma or certificate from a college or trade school	0.00	0.04	0.08
University degree	-0.06	-0.27*	0.75*
Main activity during previous 12 months
Retired †	0.00	0.00	0.00
Full-time paid work	-0.11	1.06*	-0.07
Part-time paid work	-0.08	0.68*	-0.11
Other (includes homemaker; student, etc.)	0.02	0.76*	0.01
Other travel benefits sought that are highly important to me (score 6.0 or more) ††
Rest-and-relaxation	0.61*	...	...
Family-and-friendship ties	...	0.58*	0.68*
When choosing a destination […] is highly important to me (score 6.0 or more) ††
Having lots of activities for children	0.62*	-0.05	-0.44*
Having lots of activities for adults	0.31*	0.25*	0.92*
Friends or relatives live there	0.81*	-0.50*	-0.48*
Being very different from home	0.15*	-0.10	1.34*
Knowing the language and/or culture	0.16*	0.15*	-0.42*
Feeling safe	0.30*	0.34*	-0.07
No health concerns	0.15*	0.19*	0.04
An affordable travel package	0.06	0.33*	0.01
Adjusted R-squared	0.17	0.18	0.19
† reference group for the category
†† reference group for each category is " [Variable name] is not highly important," e.g. "Rest-and-relaxation is not highly important to me"
e.g. "Rest-and-relaxation is not highly important to me
* statistically significant difference from reference group at p < 0.01
Note: R-squared is a statistical measure of how well a regression line approximates real data points. It ranges between 0 and 1.
Source: Statistics Canada, Travel and Activity Motivation Survey, 2006.

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Table 1 Family structure has the most important effect on scores for travel benefits of family-and-friendship ties, even after controlling for other factors

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Table 1
Family structure has the most important effect on scores for travel benefits of family-and-friendship ties, even after controlling for other factors