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  • 1. Testing for the 2011 Census of Canada Archived
    Articles and reports: 11-522-X200800010950
    Description:

    The next census will be conducted in May 2011. Being a major survey, it presents a formidable challenge for Statistics Canada and requires a great deal of time and resources. Careful planning has been done to ensure that all deadlines are met. A number of steps have been planned in the questionnaire testing process. These tests apply to both census content and the proposed communications strategy. This paper presents an overview of the strategy, with a focus on combining qualitative studies with the 2008 quantitative study so that the results can be analyzed and the proposals properly evaluated.

    Release date: 2009-12-03
  • 2. Non-response in a random digit dialling survey: The experience of the General Social Survey's Cycle 21 (2007) Archived
    Articles and reports: 11-522-X200800010994
    Description:

    The growing difficulty of reaching respondents has a general impact on non-response in telephone surveys, especially those that use random digit dialling (RDD), such as the General Social Survey (GSS). The GSS is an annual multipurpose survey with 25,000 respondents. Its aim is to monitor the characteristics of and major changes in Canada's social structure. GSS Cycle 21 (2007) was about the family, social support and retirement. Its target population consisted of persons aged 45 and over living in the 10 Canadian provinces. For more effective coverage, part of the sample was taken from a follow-up with the respondents of GSS Cycle 20 (2006), which was on family transitions. The remainder was a new RDD sample. In this paper, we describe the survey's sampling plan and the random digit dialling method used. Then we discuss the challenges of calculating the non-response rate in an RDD survey that targets a subset of a population, for which the in-scope population must be estimated or modelled. This is done primarily through the use of paradata. The methodology used in GSS Cycle 21 is presented in detail.

    Release date: 2009-12-03
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  • 1. Testing for the 2011 Census of Canada Archived
    Articles and reports: 11-522-X200800010950
    Description:

    The next census will be conducted in May 2011. Being a major survey, it presents a formidable challenge for Statistics Canada and requires a great deal of time and resources. Careful planning has been done to ensure that all deadlines are met. A number of steps have been planned in the questionnaire testing process. These tests apply to both census content and the proposed communications strategy. This paper presents an overview of the strategy, with a focus on combining qualitative studies with the 2008 quantitative study so that the results can be analyzed and the proposals properly evaluated.

    Release date: 2009-12-03
  • 2. Non-response in a random digit dialling survey: The experience of the General Social Survey's Cycle 21 (2007) Archived
    Articles and reports: 11-522-X200800010994
    Description:

    The growing difficulty of reaching respondents has a general impact on non-response in telephone surveys, especially those that use random digit dialling (RDD), such as the General Social Survey (GSS). The GSS is an annual multipurpose survey with 25,000 respondents. Its aim is to monitor the characteristics of and major changes in Canada's social structure. GSS Cycle 21 (2007) was about the family, social support and retirement. Its target population consisted of persons aged 45 and over living in the 10 Canadian provinces. For more effective coverage, part of the sample was taken from a follow-up with the respondents of GSS Cycle 20 (2006), which was on family transitions. The remainder was a new RDD sample. In this paper, we describe the survey's sampling plan and the random digit dialling method used. Then we discuss the challenges of calculating the non-response rate in an RDD survey that targets a subset of a population, for which the in-scope population must be estimated or modelled. This is done primarily through the use of paradata. The methodology used in GSS Cycle 21 is presented in detail.

    Release date: 2009-12-03
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