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  • 1. Accuracy of travel data samples: Utilizing online vs. mail methodologies Archived
    Articles and reports: 11-522-X200800010988
    Description:

    Online data collection emerged in 1995 as an alternative approach for conducting certain types of consumer research studies and has grown in 2008. This growth has been primarily in studies where non-probability sampling methods are used. While online sampling has gained acceptance for some research applications, serious questions remain concerning online samples' suitability for research requiring precise volumetric measurement of the behavior of the U.S. population, particularly their travel behavior. This paper reviews literature and compares results from studies using probability samples and online samples to understand whether results differ from the two sampling approaches. The paper also demonstrates that online samples underestimate critical types of travel even after demographic and geographic weighting.

    Release date: 2009-12-03
  • 2. A Study of Data Revisions to the National Tourism Indicators Archived
    Surveys and statistical programs – Documentation: 13-604-M2004045
    Description:

    How "good" are the National Tourism Indicators (NTI)? How can their quality be measured? This study looks to answer these questions by analysing the revisions to the NTI estimates for the period 1997 through 2001.

    Release date: 2004-10-25
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  • 1. Accuracy of travel data samples: Utilizing online vs. mail methodologies Archived
    Articles and reports: 11-522-X200800010988
    Description:

    Online data collection emerged in 1995 as an alternative approach for conducting certain types of consumer research studies and has grown in 2008. This growth has been primarily in studies where non-probability sampling methods are used. While online sampling has gained acceptance for some research applications, serious questions remain concerning online samples' suitability for research requiring precise volumetric measurement of the behavior of the U.S. population, particularly their travel behavior. This paper reviews literature and compares results from studies using probability samples and online samples to understand whether results differ from the two sampling approaches. The paper also demonstrates that online samples underestimate critical types of travel even after demographic and geographic weighting.

    Release date: 2009-12-03
Reference (1)

Reference (1) ((1 result))

  • 1. A Study of Data Revisions to the National Tourism Indicators Archived
    Surveys and statistical programs – Documentation: 13-604-M2004045
    Description:

    How "good" are the National Tourism Indicators (NTI)? How can their quality be measured? This study looks to answer these questions by analysing the revisions to the NTI estimates for the period 1997 through 2001.

    Release date: 2004-10-25
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