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  • 1. Accuracy of travel data samples: Utilizing online vs. mail methodologies Archived
    Articles and reports: 11-522-X200800010988
    Description:

    Online data collection emerged in 1995 as an alternative approach for conducting certain types of consumer research studies and has grown in 2008. This growth has been primarily in studies where non-probability sampling methods are used. While online sampling has gained acceptance for some research applications, serious questions remain concerning online samples' suitability for research requiring precise volumetric measurement of the behavior of the U.S. population, particularly their travel behavior. This paper reviews literature and compares results from studies using probability samples and online samples to understand whether results differ from the two sampling approaches. The paper also demonstrates that online samples underestimate critical types of travel even after demographic and geographic weighting.

    Release date: 2009-12-03
  • 2. Canadian Travel Survey Archived
    Journals and periodicals: 87-504-X
    Description: This publication presents data, charts, map and analytical text on trips and socio-economic characteristics of Canadians travelling within Canada. Trip information includes purpose, activities, mode of transportation, length of stay, origin and destination, and expenditures. In addition to providing national data, the publication also includes some tables presenting provincial and metropolitan detail.
    Release date: 1998-04-17
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  • 1. Accuracy of travel data samples: Utilizing online vs. mail methodologies Archived
    Articles and reports: 11-522-X200800010988
    Description:

    Online data collection emerged in 1995 as an alternative approach for conducting certain types of consumer research studies and has grown in 2008. This growth has been primarily in studies where non-probability sampling methods are used. While online sampling has gained acceptance for some research applications, serious questions remain concerning online samples' suitability for research requiring precise volumetric measurement of the behavior of the U.S. population, particularly their travel behavior. This paper reviews literature and compares results from studies using probability samples and online samples to understand whether results differ from the two sampling approaches. The paper also demonstrates that online samples underestimate critical types of travel even after demographic and geographic weighting.

    Release date: 2009-12-03
  • 2. Canadian Travel Survey Archived
    Journals and periodicals: 87-504-X
    Description: This publication presents data, charts, map and analytical text on trips and socio-economic characteristics of Canadians travelling within Canada. Trip information includes purpose, activities, mode of transportation, length of stay, origin and destination, and expenditures. In addition to providing national data, the publication also includes some tables presenting provincial and metropolitan detail.
    Release date: 1998-04-17
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