Are Internet users tuning out traditional media?

Over the past decade, Internet content has evolved to the point where it now represents a significant source of information and entertainment for many people. The Internet has changed the way that many individuals and organizations gather information, and has undoubtedly had some influence on their use of traditional media. While few Canadians had Internet access and went online to gather news information in the mid-1990's, today many use the Internet to access online newspapers, reports, discussion forums and even blogs. In 2005 for example, about 62% of home Internet users - or 38% of Canadian adults overall - went online to view news or sports information (Statistics Canada 2006).