My money, my choice: exploring consumer spending on entertainment services - ARCHIVED

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This article examines household spending on entertainment services in 2001, focussing on differences in spending by household type and income. Entertainment services industries rely on spending by various types of households. Knowledge about the characteristics of consumers and their spending patterns enables entertainment service providers to market their products to meet the needs of the current market, and to develop programs to attract new consumers.

Previous research looking at differences in spending on entertainment services has shown that consumer preferences vary across socio-economic factors such as income, household type and geographical region. Similar to entertainment spending patterns in 1997, there was evidence that Canadians continued to 'cocoon' in 2001, spending more on entertainment inside the home and less outside the home.

Spending on entertainment services also varied by level of household income. It is not surprising that both the percentage of households that spent on entertainment and the average amount spent increased with income. Households in the highest income quintile accounted for a disproportionate share of the consumer market for entertainment services in 2001.

The presence of children in the household made a real difference in spending patterns. Households with children represented the highest percentage of reporting households in seven of the eight categories of entertainment spending and, on average, they spent the most in six of the eight categories.

Issue Number: 2002003
Author(s): Snider, Bradley

Main Product: Focus on Culture

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PDFJanuary 13, 2004