Table 2 
Purchasers of digital products,1 from July 2017 to June 2018 

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Purchasers of digital products, from July 2017 to June 2018
  Music downloads or streaming services Videos download or streaming services E-books, audiobooks, online newspapers and magazines or podcasts Online gaming subscriptions, game downloads and in-game purchases2 Mobile apps, computer software and other online subscriptions At least one digital product1
  proportion of the population (%)proportion of the population (%)proportion of the population (%)proportion of the population (%)proportion of the population (%)proportion of the population (%)
Total population 18 years and older 34 47 19 24 43 67
Age            
18 to 24 years 50 48 16E 50 52 83
25 to 34 years 46 60 16 35 51 80
35 to 44 years 47 63 22 34 52 81
45 to 54 years 37 54 22 24 46 73
55 to 64 years 23 37 23 7 38 58
65 years and older 11 22 13 5 25 40
Gender            
Men 37 50 21 32 46 70
Women 32 45 17 16 40 65
Personal annual income            
Less than $40,000 28 37 13 24 34 59
$40,000 to less than $70,000 34 50 20 22 47 72
$70,000 to less than $100,000 44 62 20 25 54 79
$100,000 and over 56 71 39 31 70 91
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use with caution
Note(s):
The Digital Economy Survey asked people aged 18 and older in Canada if they used free versions (including versions paid by someone else) or purchased various digital products from July 2017 to June 2018. The categories of used free version and purchased were not mutually exclusive. Those who said they purchased digital products were asked to report their total spending.
Source(s):
Digital Economy Survey (5265).

Table note 1

Digital products refers to goods or services that were ordered and delivered online (that is, in digital format). Examples include, music or video downloads and streaming services, e-books, audiobooks, online gaming, mobile applications (that is, apps), software and other online subscriptions.

Table note 2

The category for online gaming subscriptions, game downloads and in-game purchases only includes computer and console based games. All mobile games (that is, games downloaded or played from a mobile phone) are included within the category for mobile apps.
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