Table 2
Purchasers of digital products,1 from July 2017 to June 2018
Music downloads or streaming services | Videos download or streaming services | E-books, audiobooks, online newspapers and magazines or podcasts | Online gaming subscriptions, game downloads and in-game purchases2 | Mobile apps, computer software and other online subscriptions | At least one digital product1 | |
---|---|---|---|---|---|---|
proportion of the population (%) | proportion of the population (%) | proportion of the population (%) | proportion of the population (%) | proportion of the population (%) | proportion of the population (%) | |
Total population 18 years and older | 34 | 47 | 19 | 24 | 43 | 67 |
Age | ||||||
18 to 24 years | 50 | 48 | 16E | 50 | 52 | 83 |
25 to 34 years | 46 | 60 | 16 | 35 | 51 | 80 |
35 to 44 years | 47 | 63 | 22 | 34 | 52 | 81 |
45 to 54 years | 37 | 54 | 22 | 24 | 46 | 73 |
55 to 64 years | 23 | 37 | 23 | 7 | 38 | 58 |
65 years and older | 11 | 22 | 13 | 5 | 25 | 40 |
Gender | ||||||
Men | 37 | 50 | 21 | 32 | 46 | 70 |
Women | 32 | 45 | 17 | 16 | 40 | 65 |
Personal annual income | ||||||
Less than $40,000 | 28 | 37 | 13 | 24 | 34 | 59 |
$40,000 to less than $70,000 | 34 | 50 | 20 | 22 | 47 | 72 |
$70,000 to less than $100,000 | 44 | 62 | 20 | 25 | 54 | 79 |
$100,000 and over | 56 | 71 | 39 | 31 | 70 | 91 |
E
use with caution
Note(s):
The Digital Economy Survey asked people aged 18 and older in Canada if they used free versions (including versions paid by someone else) or purchased various digital products from July 2017 to June 2018. The categories of used free version and purchased were not mutually exclusive. Those who said they purchased digital products were asked to report their total spending.
Source(s):
Digital Economy Survey (5265).
Table note 1
Digital products refers to goods or services that were ordered and delivered online (that is, in digital format). Examples include, music or video downloads and streaming services, e-books, audiobooks, online gaming, mobile applications (that is, apps), software and other online subscriptions.
Table note 2
The category for online gaming subscriptions, game downloads and in-game purchases only includes computer and console based games. All mobile games (that is, games downloaded or played from a mobile phone) are included within the category for mobile apps.
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