Table 1 
Users and purchasers of digital products,1 from July 2017 to June 2018 

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Users and purchasers of digital products, from July 2017 to June 2018
  Music downloads or streaming services Videos download or streaming services E-books, audiobooks, online newspapers and magazines or podcasts Online gaming subscriptions, game downloads and in-game purchases2 Mobile apps, computer software and other online subscriptions At least one digital product1
  proportion of the population (%)proportion of the population (%)proportion of the population (%)proportion of the population (%)proportion of the population (%)proportion of the population (%)
Total population 18 years and older 51 64 33 31 57 79
Age            
18 to 24 years 82 85 32 54 69 95
25 to 34 years 64 79 34 40 68 90
35 to 44 years 68 80 39 43 69 90
45 to 54 years 56 69 39 31 60 84
55 to 64 years 35 52 37 14 52 73
65 years and older 18 32 21 13 33 51
Gender            
Men 53 67 35 37 60 80
Women 49 62 32 24 55 77
Personal annual income            
Less than $40,000 45 58 26 30 49 72
$40,000 to less than $70,000 52 65 35 31 62 82
$70,000 to less than $100,000 60 76 38 32 69 89
$100,000 and over 71 83 59 37 78 95
Note(s):
The Digital Economy Survey asked people aged 18 and older in Canada if they used free versions (including versions paid by someone else) or purchased various digital products from July 2017 to June 2018. The categories of used free version and purchased were not mutually exclusive. Those who said they purchased digital products were asked to report their total spending.
Source(s):
Digital Economy Survey (5265).

Table note 1

Digital products refers to goods or services that were ordered and delivered online (that is, in digital format). Examples include, music or video downloads and streaming services, e-books, audiobooks, online gaming, mobile applications (that is, apps), software and other online subscriptions.

Table note 2

The category for online gaming subscriptions, game downloads and in-game purchases only includes computer and console based games. All mobile games (that is, games downloaded or played from a mobile phone) are included within the category for mobile apps.
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