Table 4
Electronic commerce, types of products ordered (% of online shoppers)

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Electronic commerce, types of products ordered (% of online shoppers)

Table summary
This table displays the results of electronic commerce 2010, calculated using % units of measure (appearing as column headers).

Travel arrangements (e.g., hotel reservations, travel tickets, rental cars) 55
Tickets for entertainment events (e.g., concerts, movies, sports) 48
Books, magazines, online newspapers 40
Clothing, jewellery or accessories 36
Memberships or registration fees (e.g., health clubs, tuition, online television subscriptions) 32
Music (e.g., CDs, MP3) 30
Software 23
Consumer electronics (e.g., cameras, stereos, TVs, DVD players) 22
Videos or DVDs 20
Toys and games 19
Photographic services 16
Computer hardware 15
Gift certificates or gift cards 15
Other health or beauty products (e.g., vitamins, cosmetics) 12
House wares (e.g., large appliances, furniture) 12
Sports equipment 11
Food or beverages (e.g., specialty foods or wine, pizza delivery) 11
Home improvement or gardening supplies (including tools) 7
Prescription drugs or products (e.g., glasses) 3
Other 16