National tourism indicators

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Third quarter 2010 (Previous release)

Spending on tourism in Canada rose 1.5% in real terms in the third quarter, a fifth consecutive quarterly increase.

Fifth consecutive increase in tourism spending

Canadians' spending on tourism in Canada continued to trend upward, while spending by international visitors rose following a second-quarter decline.

Tourism spending has fully recovered from the year-long downturn that began in the third quarter of 2008. It stood 2.6% higher in the third quarter than the level reached before the decline began.

Canadians spending more at home

Canadians' spending on tourism in Canada increased for the fifth consecutive quarter, advancing 1.6% from the second quarter.

A 3.8% gain in spending on passenger air transport, the largest component of tourism spending, was the main contributor to the increase in domestic demand. Spending on most other transport items, such as bus transportation and vehicle rentals, was down.

 Domestic tourism spending continues up

Canadians' spending on vehicle fuel and travel services increased notably.

Increased spending by international visitors in Canada

Spending by international visitors in Canada increased 1.3% in the third quarter, following a 0.4% decline in the second quarter. Travel from both the United States and overseas countries was up.

Note to readers

Growth rates of tourism spending and gross domestic product are expressed in real terms (that is, adjusted for price changes) as well as adjusted for seasonal variations, unless otherwise indicated. Employment data are also seasonally adjusted. Associated percentage changes are presented at quarterly rates unless otherwise noted.

Spending increased across the board, most notably on vehicle fuel (+4.2%), accommodation (+2.2%) and travel services (+3.1%).

Increase in spending by international visitors

Expansion in tourism gross domestic product and employment

Tourism gross domestic product increased 1.1% in the third quarter. Gains were registered across all tourism industries, led by accommodation (+1.5%).

Tourism employment rose 0.7%, boosted by strong job gains in the accommodation industry (+2.0%). The travel services industry also added tourism jobs.

Available on CANSIM: tables 387-0001 to 387-0010.

Definitions, data sources and methods: survey number 1910.

The third quarter 2010 issue of National Tourism Indicators, Quarterly Estimates (13-009-X, free) is now available from the Key resource module of our website under Publications.

For more information, or to enquire about the concepts, methods or data quality of this release, contact the information officer (613-951-3640,, Income and Expenditure Accounts Division.