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The target population for the General Social Survey (GSS) was all persons 15 years of age and over residing in Canada, excluding:
- Residents of the Yukon, Nunavut and Northwest Territories; and
- Full-time residents of institutions.
In the survey, all respondents were contacted and interviewed by land-line (non-cellular) telephone. Households without land-line telephones were therefore excluded. However, persons living in such households represent less than 0.9% of the target population (Residential Telephone Service Survey (RTSS), December 2007). As interviews were not conducted by cellular telephone, persons with only cellular telephone service were also excluded. This group makes up 6.4% of the population (RTSS, December, 2007). Survey estimates have been adjusted (i.e. weighted) to account for persons without telephones.
Data for Cycle 22 of the GSS were collected from February to November 2008. The sample was distributed over the 10 months and was selected using the Elimination of Non-Working Banks technique of Random Digit Dialling (RDD).
The response rate was 57%. This was based on 20,401 respondents.