Odds ratios for being a high intensity Internet user,
home Internet users1 aged 18 and older, Canada, 2007
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|User characteristic||Odds ratio 2|
|18 to 24||2.41 **|
|25 to 34||1.38 **|
|35 to 44†||1.00|
|45 to 54||0.80 **|
|55 to 64||0.82 *|
|65 and older||0.64 **|
|High school (or less)†||1.00|
|Some post-secondary||1.17 *|
|1 st household income quintile ($24,000 or less)†||1.00|
|2 nd household income quintile ($24,001 to $39,999)||0.88|
|3 rd household income quintile ($40,000 to $59,999)||0.71 **|
|4 th household income quintile ($60,000 to $94,999)||0.73 **|
|5 th household income quintile ($95,000 or higher)||0.76 *|
|Years Internet experience|
|Less than 1 year†||1.00|
|1 to less than 2 years||1.53|
|2 to less than 5 years||2.67 **|
|5 years or more||6.47 **|
|High speed||2.52 **|
|Labour force status|
|In the labour force†||1.00|
|Out of the labour force||1.54 **|
|Urban (CMA or CA)†||1.00|
|Rural (non-CMA or CA)||1.06|
Difference from reference group is statistically significant at the 95% confidence level (p < 0.05)
Difference from reference group is statistically significant at the 99% confidence level (p < 0.01)
Includes individuals who used the Internet from home in the 12 months preceding the survey and who had a home Internet connection at the time of the survey.
Odds ratios greater than 1.0 represent increased chances of being a high intensity Internet user relative to the reference group; odds ratios less than 1.0 represent reduced chances relative to the reference group.
'Urban' is defined as consisting of all Census Metropolitan Areas (CMA) and Census Agglomerations (CA). 'Rural' includes all areas outside of CMAs and CAs.
Statistics Canada, Canadian Internet Use Survey, 2007.
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