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  1. Total operating revenues for the performing arts industry reached $1.5 billion in 2010, up 11.0% from 2009. These revenues were split almost equally between the for-profit and not-for-profit sectors.
  2. Operating expenses for the industry totaled $1.4 billion. Nearly one-third of operating expenses of performing arts companies consisted of salaries, wages and benefits paid to employees. The salaries and wages expense does not include fees paid to contract workers.
  3. Of the for-profit companies, the profit margin rose from 9.3% in 2009 to 12.7% in 2010.
  4. Musical groups and artists (everything from orchestras to rock groups) accounted for 32% of total operating revenue in 2010, while theatre (except musical) companies accounted for 27%. The remaining 41% was split among musical theatre and opera companies, as well as dance companies and other performing arts companies that includes travelling carnivals, circuses, magic and ice skating shows.
  5. For the not-for-profit surveyed establishments, the sales of goods and services generated half of all revenues while grants, subsidies, donations and fundraising generated the other half.
  6. The not-for-profit performing arts surveyed establishments attracted an estimated 14.0 million spectators in 2010, up 2.3 % from 2008. Theatre (except musical) companies comprised the largest segment of the not-for-profit sector in 2010, attracting 57.2% of total attendance and generating 47.2% of total operating revenues.
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