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This study analyzes the extent to which culture workers were employed outside of culture industries during the 1990s, for example in manufacturing industries or business services. We find that a significant number of culture workers are involved in producing non-culture goods and services. However, outside of the culture sector, culture employment is concentrated in a limited number of industries. The analysis also shows that growth in the employment of culture workers during the decade was not widespread across the economy since it occurred only in certain industries. Finally, this paper examines the ways in which culture employment patterns vary across the urban-rural spectrum.