|
||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||||||
Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please "contact us" to request a format other than those available.
|
|
Service Industries NewsletterThis new product offers a window to industry reports, statistics, analytical articles, survey methodology and information for survey participants for a wide selection of service industries that encompass 250 North American Industry Classification System(NAICS) categories and half of Canada's business establishments. In this issueStudy: Revenue Fluctuations for Newspaper Publishers This article focuses on sources of revenue for the Canadian newspaper industry. Specifically, it looks at how the industry’s advertising revenue has been affected by economic conditions since 1975. In addition, it looks at circulation revenue during this thirty year time period. The industry's advertising revenues tended to rise when the economy was growing. Conversely, during the two major recessions since 1975, national and classified advertising revenues declined, but the effect of the recessions on advertising from local sources was less clear. The article also shows that the rate of growth of circulation revenues has declined in recent years. While circulation revenues grew by an average of 8.0% per year from 1975 to 1990, they rose by an average of only 2.8% per year from 1991 to 2005. |
|
|
