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  1. Operating revenues in the television broadcasting sector reached $7.5 billion in 2011, up 5.4% comparatively from 2010.
  2. Pay and specialty television continued to climb, with operating revenues increasing 7.9% year over year to reach $3.7 billion. Operating revenues for private conventional television reached $2.2 billion in 2011, an increase of 0.3%.
  3. In 2011, the profit margin for private conventional television was 7.2%. This follows smaller margins posted in 2009 and 2010 (-5.7% and +0.2%, respectively). The profit margin before interest and taxes in 2011 was at its highest level since 2005.
  4. In 2011, advertising revenues for conventional television (private, public and non-commercial) showed slower growth (1.7%) than for pay and speciality television (10.9%).
  5. In 2011, conventional television captured 65.5% of the television advertising market, compared to 72.9% five years earlier. In 2011, television advertising revenues as a whole were $3.6 billion.
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