Alcohol Sales in Canada, April 2020 to March 2021
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Description: Alcohol Sales in Canada, April 2020 to March 2021
How Health Canada defines “standard drink”:
Beer = 341 ml (12 oz.) 5% alcohol content
Wine = 142 ml (5 oz.) 12% alcohol content
Spirits (whisky, gin, rum, etc.) = 43 ml (1.5 oz.) 40% alcohol content
Ciders/coolers = 341 ml (12 oz.) 5% alcohol content
Standard drinks | |
---|---|
Beer | 3.9 |
Spirits | 2.6 |
Wine | 2.5 |
Ciders and coolers | 0.7 |
Total standard drinks | 9.7 |
Ciders and coolers saw their market share increase the most over the past decade, rising from 2.9% of total alcohol sales in 2010/2011 to 7.2% in 2020/2021.
In the past 10 years, the volume of gin sales grew by 81.8%, driven mainly by Quebec and Ontario.
2010/2011 | 2020/2021 | |||
---|---|---|---|---|
Canadian | Imported | Canadian | Imported | |
Spirits | 57% | 43% | 46% | 54% |
Ciders and coolers | 77% | 23% | 86% | 14% |
Wine | 30% | 70% | 32% | 68% |
Beer | 84% | 16% | 85% | 15% |
Average alcohol sales in Canada were $837 per person of legal drinking age, a 2.9% increase from the previous year.
Average sales per person | |
---|---|
N.L. | $1,123 |
P.E.I. | $674 |
N.S. | $881 |
N.B. | $794 |
Que. | $835 |
Ont. | $817 |
Man. | $820 |
Sask. | $775 |
Alta. | $808 |
B.C. | $902 |
Y.T. | $1,251 |
N.W.T. | $1,795 |
Nvt. | $716 |
Between April 1, 2020, and March 31, 2021, governments earnedNote 1 an average of $442 per person of legal drinking age from the control and sale of alcoholic beverages.
Source: Control and Sale of Alcoholic Beverages in Canada, April 1, 2020 to March 31, 2021.
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