Results from the Digital Economy Survey

Release date: August 29, 2018
Infographic: Results from the Digital Economy Survey
Description: Results from the Digital Economy Survey

Results from the Digital Economy Survey

The Digital Economy Survey explores activities of Canadians 18 and older in the digital economy. Here are some of the findings from the survey.

What payment methods are Canadians using the most for their personal spending?

  • 76% Debit, credit card, online banking or pre-authorized payments
  • 21% Cash or cheque
  • 3% Other (e.g. rewards points, gift cards)

A glimpse at Canadians' digital use and purchases of digital products

  • 64% used or purchased video downloads or streaming services (e.g. Netflix, CraveTV).
  • 57% used or purchased mobile apps, computer software and other online subscriptions.
  • 51% used or purchased music downloads or music streaming subscriptions (e.g. Spotify, Google Music, Apple Music).
  • 33% used or purchased e-books, audio books, online newspapers, magazines or podcasts.
  • 31% used or purchased online gaming, subscriptions to gaming services, game downloads and in-game purchases.

Percentage of Canadians who used online bulletin boards to sell products

  • 26% sold new and used products via online bulletin boards (e.g. Kijiji, eBay, Etsy).

Average income earned from selling products via online bulletin boards

  • $722

What was the average amount spent on digital products?

  • From July 2017 to June 2018, Canadians spent an average of $412 on digital products.

Source: Digital Economy Survey, July 2017 to June 2018.

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