Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please "contact us" to request a format other than those available.
In 2010, Canadians placed nearly 114 million orders while shopping online, averaging about 10 orders per person. Orders totalled $15.3 billion, with an average value of $1,362 per person per year.
Travel arrangements, such as hotel reservations, tickets and rental cars were made by 55% of online shoppers, and 48% of shoppers purchased tickets for entertainment events. When paying for purchases, 89% of shoppers used a credit card online, and 31% used an online payment service.
Most shoppers (83%) placed orders from companies in Canada, while 60% ordered from vendors in the United States, and 18% from vendors in other countries.
Nearly three-quarters (74%) of Internet users window-shopped online or browsed for information on goods or services without necessarily placing an order.
Of those who did not place an order, nearly one-third (32%) said that the main reason was that they had no interest, while one-quarter (26%) preferred to shop in person, and almost one-fifth (19%) cited security concerns.