Newspaper revenues on the rise again
Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please "contact us" to request a format other than those available.
Largely because advertising sales grew 3.8% to $3.3 billion, the newspaper industry's revenues are on the rise again. But revenues are still below 2004 levels: the industry has not regained the ground lost in 2009. In 2010, newspaper publishers' operating revenues rose 1.4% to $5.0 billion, with two-thirds coming from advertising sales.
Circulation sales, which increased 1.0% from the previous year, brought in 18.0% of newspapers' revenues. Distribution of flyers and inserts—the only type of revenue that has not decreased since 2004—accounted for 8.3%.
The industry's profit margin returned to historic levels in 2010, at 12.3%. Ontario publishers led this advance, with the largest gain in operating revenues.
Labour costs, which rose 1.0% in 2010, continue to be newspapers' largest cost item at 40.1% of the industry's operating expenses, followed by the cost of goods sold (13.9%); delivery, warehousing, postage and courier services (13.2%) and contract work (11.5%).