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  • 1. The measurement and magnitude of nonresponse in U.S. consumer telephone surveys Archived
    Articles and reports: 12-001-X198000254944
    Description:

    Due to the absence of hard data and the lack of standardization with respect to nonresponse terminology and reporting procedures, U.S. commercial survey researchers have been unable to obtain an accurate assessment of the nature and extent of the nonresponse problem. However, the results of two recent studies conducted by the author among leading U.S. based market and public opinion research firms revealed that nonresponse is one of the major problems now confronting the commercial survey research industry. This paper discusses the results of the two studies and their implications.

    Release date: 1980-12-15
  • 2. Comparison groups and survey research Archived
    Articles and reports: 12-001-X198000254949
    Description: This paper deals with the desirability of designing surveys in such a way that results can be compared to previous existing data. The writer explains why there are practical difficulties in assessing the significance of data collected in a one-time survey where these data stand alone and are not readily comparable to other existing data, i.e., where control group data or other benchmarks do not exist.
    Release date: 1980-12-15
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Articles and reports (2)

Articles and reports (2) ((2 results))

  • 1. The measurement and magnitude of nonresponse in U.S. consumer telephone surveys Archived
    Articles and reports: 12-001-X198000254944
    Description:

    Due to the absence of hard data and the lack of standardization with respect to nonresponse terminology and reporting procedures, U.S. commercial survey researchers have been unable to obtain an accurate assessment of the nature and extent of the nonresponse problem. However, the results of two recent studies conducted by the author among leading U.S. based market and public opinion research firms revealed that nonresponse is one of the major problems now confronting the commercial survey research industry. This paper discusses the results of the two studies and their implications.

    Release date: 1980-12-15
  • 2. Comparison groups and survey research Archived
    Articles and reports: 12-001-X198000254949
    Description: This paper deals with the desirability of designing surveys in such a way that results can be compared to previous existing data. The writer explains why there are practical difficulties in assessing the significance of data collected in a one-time survey where these data stand alone and are not readily comparable to other existing data, i.e., where control group data or other benchmarks do not exist.
    Release date: 1980-12-15
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