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  • 1. Accuracy of travel data samples: Utilizing online vs. mail methodologies Archived
    Articles and reports: 11-522-X200800010988
    Description:

    Online data collection emerged in 1995 as an alternative approach for conducting certain types of consumer research studies and has grown in 2008. This growth has been primarily in studies where non-probability sampling methods are used. While online sampling has gained acceptance for some research applications, serious questions remain concerning online samples' suitability for research requiring precise volumetric measurement of the behavior of the U.S. population, particularly their travel behavior. This paper reviews literature and compares results from studies using probability samples and online samples to understand whether results differ from the two sampling approaches. The paper also demonstrates that online samples underestimate critical types of travel even after demographic and geographic weighting.

    Release date: 2009-12-03
  • 2. Canada's travel account deficit (1980-1997): Cause for concern? Archived
    Articles and reports: 87-003-X19990014219
    Geography: Canada
    Description:

    In the first half of 1998, Canada's travel account deficit reached a ten year low of $3 billion, down almost 18% from the same period in 1997. This is a positive sign. But, it should be recognized that Canada's travel account does not measure the financial health of its tourism industry. Canada's travel account simply measures the difference between earnings from visitors travelling in Canada and spending by Canadian residents travelling abroad.

    Release date: 1999-01-11
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Articles and reports (2)

Articles and reports (2) ((2 results))

  • 1. Accuracy of travel data samples: Utilizing online vs. mail methodologies Archived
    Articles and reports: 11-522-X200800010988
    Description:

    Online data collection emerged in 1995 as an alternative approach for conducting certain types of consumer research studies and has grown in 2008. This growth has been primarily in studies where non-probability sampling methods are used. While online sampling has gained acceptance for some research applications, serious questions remain concerning online samples' suitability for research requiring precise volumetric measurement of the behavior of the U.S. population, particularly their travel behavior. This paper reviews literature and compares results from studies using probability samples and online samples to understand whether results differ from the two sampling approaches. The paper also demonstrates that online samples underestimate critical types of travel even after demographic and geographic weighting.

    Release date: 2009-12-03
  • 2. Canada's travel account deficit (1980-1997): Cause for concern? Archived
    Articles and reports: 87-003-X19990014219
    Geography: Canada
    Description:

    In the first half of 1998, Canada's travel account deficit reached a ten year low of $3 billion, down almost 18% from the same period in 1997. This is a positive sign. But, it should be recognized that Canada's travel account does not measure the financial health of its tourism industry. Canada's travel account simply measures the difference between earnings from visitors travelling in Canada and spending by Canadian residents travelling abroad.

    Release date: 1999-01-11
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