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All (3) ((3 results))

  • 1. Model-based market research in the 1980’s Archived
    Articles and reports: 12-001-X198000254937
    Description:

    This paper discusses some of the changes in market research we should expect in the next decade. Currently, studies are issue oriented: they provide answers to specific questions or marketing issues. The next decade will see research projects with a broader scope: to understand how markets work and why consumers behave as they do. Measurements will be more complex, and multivariate analysis techniques will be used extensively to identify the subtle relationships within the data. Marketing models will be the conceptual framework for these more complex studies. Market analysis identifying consumer responsiveness segments provides a case example of what might be expected from model-based market research studies.

    Release date: 1980-12-15
  • 2. Government uses of survey research in the eighties Archived
    Articles and reports: 12-001-X198000254938
    Description:

    This paper identifies the stages in the life-cycle of government policies and programs. For each stage, examples are given of how survey research is presently used and likely trends over the next decade are identified.

    Release date: 1980-12-15
  • 3. Sample design of the Monthly Restaurants, Caterers and Taverns Survey Archived
    Articles and reports: 12-001-X198000154837
    Description: Statistics on sales of establishments classified as restaurants, caterers and taverns have been collected since 1951. The sample has not been updated for births since 1968 and as a result, it is not representative of the current universe. This paper reports on several methodological aspects of the redesign. The sampling unit, sample design, sample size and allocation, data collection methods, edits and imputations, accumulations and calculations, frame and sample maintenance are described. The new survey will reduce manual procedures wherever possible. Collection, editing, imputation, tabulation and updating procedures will be completely computerized. Data collection will be decentralized and will take place via telephone.
    Release date: 1980-06-15
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Articles and reports (3)

Articles and reports (3) ((3 results))

  • 1. Model-based market research in the 1980’s Archived
    Articles and reports: 12-001-X198000254937
    Description:

    This paper discusses some of the changes in market research we should expect in the next decade. Currently, studies are issue oriented: they provide answers to specific questions or marketing issues. The next decade will see research projects with a broader scope: to understand how markets work and why consumers behave as they do. Measurements will be more complex, and multivariate analysis techniques will be used extensively to identify the subtle relationships within the data. Marketing models will be the conceptual framework for these more complex studies. Market analysis identifying consumer responsiveness segments provides a case example of what might be expected from model-based market research studies.

    Release date: 1980-12-15
  • 2. Government uses of survey research in the eighties Archived
    Articles and reports: 12-001-X198000254938
    Description:

    This paper identifies the stages in the life-cycle of government policies and programs. For each stage, examples are given of how survey research is presently used and likely trends over the next decade are identified.

    Release date: 1980-12-15
  • 3. Sample design of the Monthly Restaurants, Caterers and Taverns Survey Archived
    Articles and reports: 12-001-X198000154837
    Description: Statistics on sales of establishments classified as restaurants, caterers and taverns have been collected since 1951. The sample has not been updated for births since 1968 and as a result, it is not representative of the current universe. This paper reports on several methodological aspects of the redesign. The sampling unit, sample design, sample size and allocation, data collection methods, edits and imputations, accumulations and calculations, frame and sample maintenance are described. The new survey will reduce manual procedures wherever possible. Collection, editing, imputation, tabulation and updating procedures will be completely computerized. Data collection will be decentralized and will take place via telephone.
    Release date: 1980-06-15
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